World-leading brands exhibited their latest product lineups and solutions, running the gamut from home appliances, advanced home appliance technologies and a brand-new category referred to simply as "home".
On one side of the long aisle where the home appliance makers had set up their booths, century-old household brand names maintained their legacy with exhibits of top-of-the-line refrigerators, washing machines, air conditioners and dishwashers.
Facing them on the other side of same aisle,
To take an example, in the smart kitchen scenario, the refrigerator is no longer just a refrigerator, but rather an ecological gourmet Internet of Things (IoT) platform, which connecting oven to prepare Peking Roasted Duck, and automatically replenish supplies when low.
Previously, this group of exhibitors had been collectively referred to as 'home appliance companies', but now the classification is no longer so apt.
In the Haier-equipped smart home, high-tech home appliances still exist, yet they have been seamlessly incorporated into the various home scenarios to become an integral part of the home.
The air conditioner is no longer just a device for adjusting the temperature, but rather a refined mechanism that works in tandem with a series of hardware and software components to deliver air solutions. Traditional home appliances cannot fulfill the expectations of today's home dwellers – only scenario solutions can answer the challenge.
Through ecological empowerment,
AWE2021 is not only the first major exhibition since the beginning of the year, but also a watershed event heralding the next stage of growth for the industry, as reflected by the contrasting exhibits on both sides of the aisle. Traditional home appliance companies on one side are presenting new home appliances, while on the other side has reimagined solutions for smart home scenarios based on those home appliances.
For more information, please visit http://www.haier.net/en/
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