May 12, 2017
Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President
(First Section of the Tokyo Stock Exchange Code number: 2433)
Inquiries: Mr. Satoru Yagi, Executive Manager, Investor Relations Division
Tel: +81-(3) 6441-9033
Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. April 2017
Monthly billings of the company's three main advertising agencies (non- consolidated), all of which are subsidiaries of the company, were as follows;
Billings by Type of Service for April 2017 (Millions of yen)
April
Cumulative
Results
Y-o-Y
Share (%)
Results
Y-o-Y
Share (%)
H
a k u h o d o
Newspapers
2,640
99.6%
4.7%
2,640
99.6%
4.7%
Magazines
1,023
79.5%
1.8%
1,023
79.5%
1.8%
Radio
585
98.2%
1.0%
585
98.2%
1.0%
Television
26,531
105.6%
47.0%
26,531
105.6%
47.0%
Subtotal
30,780
103.8%
54.6%
30,780
103.8%
54.6%
Internet media
6,688
115.6%
11.9%
6,688
115.6%
11.9%
Outdoor media
2,327
126.1%
4.1%
2,327
126.1%
4.1%
Creative
7,114
105.7%
12.6%
7,114
105.7%
12.6%
Marketing/Promotion
8,325
115.0%
14.8%
8,325
115.0%
14.8%
Others
1,180
97.4%
2.1%
1,180
97.4%
2.1%
Subtotal
25,636
112.3%
45.4%
25,636
112.3%
45.4%
Total
56,416
107.5%
100.0%
56,416
107.5%
100.0%
D
a i k o
Newspapers
1,156
110.0%
12.0%
1,156
110.0%
12.0%
Magazines
137
84.4%
1.4%
137
84.4%
1.4%
Radio
196
94.7%
2.0%
196
94.7%
2.0%
Television
4,669
111.2%
48.3%
4,669
111.2%
48.3%
Subtotal
6,159
109.6%
63.7%
6,159
109.6%
63.7%
Internet media
607
124.8%
6.3%
607
124.8%
6.3%
Outdoor media
702
93.7%
7.3%
702
93.7%
7.3%
Creative
706
125.7%
7.3%
706
125.7%
7.3%
Marketing/Promotion
1,366
87.1%
14.1%
1,366
87.1%
14.1%
Others
130
117.2%
1.4%
130
117.2%
1.4%
Subtotal
3,512
101.0%
36.3%
3,512
101.0%
36.3%
Total
9,672
106.3%
100.0%
9,672
106.3%
100.0%
Y
o m i k o
Newspapers
385
95.2%
7.2%
385
95.2%
7.2%
Magazines
63
60.3%
1.2%
63
60.3%
1.2%
Radio
78
69.6%
1.5%
78
69.6%
1.5%
Television
2,027
118.8%
37.9%
2,027
118.8%
37.9%
Subtotal
2,554
109.7%
47.8%
2,554
109.7%
47.8%
Internet media
446
222.2%
8.3%
446
222.2%
8.3%
Outdoor media
213
103.7%
4.0%
213
103.7%
4.0%
Creative
561
62.7%
10.5%
561
62.7%
10.5%
Marketing/Promotion
1,317
98.6%
24.6%
1,317
98.6%
24.6%
Others
256
113.2%
4.8%
256
113.2%
4.8%
Subtotal
2,795
97.6%
52.2%
2,795
97.6%
52.2%
Total
5,349
103.0%
100.0%
5,349
103.0%
100.0%
Billings by Regional Service Area for April 2017 (Millions of yen)
April | Cumulative | ||||||
Results | Y-o-Y | Share (%) | Results | Y-o-Y | Share (%) | ||
H a k u h o d o | Tokyo area | 50,939 | 107.2% | 90.3% | 50,939 | 107.2% | 90.3% |
Kansai area | 3,867 | 111.8% | 6.9% | 3,867 | 111.8% | 6.9% | |
Chubu area | 872 | 156.7% | 1.5% | 872 | 156.7% | 1.5% | |
Kyushu area | 737 | 78.3% | 1.3% | 737 | 78.3% | 1.3% | |
Others | - | - | - | - | - | - | |
Total | 56,416 | 107.5% | 100.0% | 56,416 | 107.5% | 100.0% | |
D a i k o | Tokyo area | 5,723 | 101.2% | 59.2% | 5,723 | 101.2% | 59.2% |
Kansai area | 3,458 | 117.3% | 35.8% | 3,458 | 117.3% | 35.8% | |
Chubu area | 490 | 99.1% | 5.1% | 490 | 99.1% | 5.1% | |
Kyushu area | - | - | - | - | - | - | |
Others | - | - | - | - | - | - | |
Total | 9,672 | 106.3% | 100.0% | 9,672 | 106.3% | 100.0% | |
Y o m i k o | Tokyo area | 4,460 | 106.0% | 83.4% | 4,460 | 106.0% | 83.4% |
Kansai area | 658 | 83.0% | 12.3% | 658 | 83.0% | 12.3% | |
Chubu area | 37 | 175.0% | 0.7% | 37 | 175.0% | 0.7% | |
Kyushu area | 47 | 208.5% | 0.9% | 47 | 208.5% | 0.9% | |
Others | 146 | 99.1% | 2.7% | 146 | 99.1% | 2.7% | |
Total | 5,349 | 103.0% | 100.0% | 5,349 | 103.0% | 100.0% |
For each set of figures, the total may not match the sum because figures are
rounded down to the nearest million yen.
Billings include the following advertising services.
"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.
"Television" includes advertising expenses for CS/BS media related. "Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating
and producing advertisements for the Internet and cell phones are included in "Creative".
"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.
"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.
"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.
"Others" includes transactions concerned with sports, entertainment and other similar content.
* Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these
figures and the company's Consolidated Financial Results.
Hakuhodo DY Holdings Inc. published this content on 12 May 2017 and is solely responsible for the information contained herein.
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