HAKUHODO DY INCORPORATED : Monthly Sales December 2017

January 15, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. December 2017

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for December 2017

(Millions of yen)

December			Cumulative
Results	Y-o-Y	Share (%)	Results	Y-o-Y	Share (%)
H a k u h o d o	Newspapers	3,174	106.3%	4.3%	23,411	90.4%	4.5%
	Magazines	1,053	85.6%	1.4%	9,665	89.5%	1.8%
	Radio	601	86.7%	0.8%	5,423	92.8%	1.0%
	Television	30,287	117.9%	40.8%	228,976	100.6%	43.6%
	Subtotal	35,116	114.8%	47.4%	267,476	99.0%	50.9%
	Internet media	7,364	109.8%	9.9%	52,306	112.5%	10.0%
	Outdoor media	2,347	120.4%	3.2%	16,771	110.4%	3.2%
	Creative	10,827	94.9%	14.6%	72,160	104.2%	13.7%
	Marketing/Promotion	17,428	115.7%	23.5%	108,548	113.9%	20.7%
	Others	1,059	109.2%	1.4%	8,363	127.2%	1.6%
	Subtotal	39,027	108.1%	52.6%	258,149	110.9%	49.1%
	Total	74,143	111.2%	100.0%	525,626	104.5%	100.0%
D a i k o	Newspapers	785	90.8%	7.8%	10,147	105.9%	10.9%
	Magazines	121	73.2%	1.2%	1,152	100.8%	1.2%
	Radio	204	93.0%	2.0%	1,724	101.4%	1.9%
	Television	4,705	98.1%	46.9%	44,054	106.9%	47.5%
	Subtotal	5,817	96.2%	57.9%	57,077	106.4%	61.5%
	Internet media	552	108.7%	5.5%	4,743	117.7%	5.1%
	Outdoor media	378	110.5%	3.8%	5,992	105.6%	6.5%
	Creative	1,361	109.4%	13.6%	8,444	107.5%	9.1%
	Marketing/Promotion	1,771	87.6%	17.6%	15,201	96.5%	16.4%
	Others	159	74.7%	1.6%	1,278	75.8%	1.4%
	Subtotal	4,223	97.5%	42.1%	35,660	101.9%	38.5%
	Total	10,040	96.7%	100.0%	92,738	104.6%	100.0%
Y o m i k o	Newspapers	400	101.9%	7.3%	3,509	80.1%	7.0%
	Magazines	85	95.3%	1.5%	803	106.8%	1.6%
	Radio	94	74.1%	1.7%	844	73.3%	1.7%
	Television	1,527	85.1%	27.7%	17,550	100.2%	35.0%
	Subtotal	2,107	87.7%	38.2%	22,707	95.4%	45.3%
	Internet media	301	112.2%	5.5%	2,786	123.8%	5.6%
	Outdoor media	211	77.9%	3.8%	1,885	83.2%	3.8%
	Creative	979	127.4%	17.8%	5,672	97.2%	11.3%
	Marketing/Promotion	1,495	104.0%	27.1%	15,032	97.3%	30.0%
	Others	421	116.2%	7.6%	2,053	147.3%	4.1%
	Subtotal	3,410	109.6%	61.8%	27,430	100.8%	54.7%
	Total	5,517	100.0%	100.0%	50,138	98.3%	100.0%

（２）Major Changes (Largest Increases and Decreases) for December 2017

December		Cumulative
Major Changed		Major Changed
Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
Hakuhodo	Home electric appliances/AV equipment	Beverages/Cigarettes/Luxury foods	Automobiles/Related products	Distribution/Retailing
	Information/Communications	Precision machinery/Office supplies	Transportation/Leisure	Beverages/Cigarettes/Luxury foods
	Transportation/Leisure	Restaurant/Services	Information/Communications	Finance/Insurance
Daiko	Foodstuffs	Classified advertising/Other	Finance/Insurance	Pharmaceuticals/Medical supplies
	Transportation/Leisure	Beverages/Cigarettes/Luxury foods	Restaurant/Services	Cosmetics/Toiletries
	Hobby supplies/Sporting goods	Energy/Material/Machinery	Hobby supplies/Sporting goods	Precision machinery/Office supplies
Yomiko	Transportation/Leisure	Real estate/Housing facilities	Transportation/Leisure	Beverages/Cigarettes/Luxury foods
	Beverages/Cigarettes/Luxury foods	Information/Communications	Information/Communications	Cosmetics/Toiletries
	Restaurant/Services	Automobiles/Related products	Restaurant/Services	Foodstuffs

※

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

※

Billings include the following advertising services.

"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in "Creative".

"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.

"Others" includes transactions concerned with sports, entertainment and other similar content.

※

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.