HAKUHODO DY INCORPORATED : Monthly Sales June 2018

July 10, 2018

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager,

Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. June 2018

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are subsidiaries of the company, were as follows;

(1) Billings by Type of Service for June 2018 (Single month)

(Millions of yen)

June
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	3,059	2,877	2,156	-721	-25.1%	3.7%
	Magazines	1,122	1,004	784	-220	-21.9%	1.3%
	Radio	711	556	498	-58	-10.4%	0.9%
	Television	25,443	25,611	25,678	67	0.3%	44.1%
	Subtotal	30,336	30,050	29,117	-933	-3.1%	50.0%
	Internet media	4,418	5,247	5,980	733	14.0%	10.3%
	Outdoor media	1,802	2,083	1,703	-380	-18.2%	2.9%
	Creative	7,843	8,584	8,166	-418	-4.9%	14.0%
	Marketing/Promotion	9,996	12,370	12,554	184	1.5%	21.5%
	Others	307	658	741	83	12.6%	1.3%
	Subtotal	24,368	28,945	29,146	201	0.7%	50.0%
	Total	54,705	58,995	58,263	-732	-1.2%	100.0%
D a i k o	Newspapers	1,067	1,129	973	-156	-13.8%	9.5%
	Magazines	99	110	87	-23	-20.9%	0.9%
	Radio	178	186	154	-32	-17.2%	1.5%
	Television	4,504	5,051	4,523	-528	-10.5%	44.3%
	Subtotal	5,849	6,478	5,739	-739	-11.4%	56.3%
	Internet media	449	592	547	-45	-7.6%	5.4%
	Outdoor media	768	911	734	-177	-19.4%	7.2%
	Creative	777	1,100	901	-199	-18.1%	8.8%
	Marketing/Promotion	2,112	1,856	2,185	329	17.7%	21.4%
	Others	120	134	92	-42	-31.3%	0.9%
	Subtotal	4,229	4,594	4,462	-132	-2.9%	43.7%
	Total	10,079	11,072	10,202	-870	-7.9%	100.0%
Y o m i k o	Newspapers	582	439	397	-42	-9.6%	8.1%
	Magazines	133	117	159	42	35.9%	3.2%
	Radio	118	91	81	-10	-11.0%	1.7%
	Television	2,112	1,997	1,724	-273	-13.7%	35.0%
	Subtotal	2,946	2,646	2,363	-283	-10.7%	47.9%
	Internet media	279	237	290	53	22.4%	5.9%
	Outdoor media	309	169	220	51	30.2%	4.5%
	Creative	709	613	512	-101	-16.5%	10.4%
	Marketing/Promotion	1,603	1,500	1,371	-129	-8.6%	27.8%
	Others	87	237	171	-66	-27.8%	3.5%
	Subtotal	2,988	2,759	2,565	-194	-7.0%	52.1%
	Total	5,935	5,405	4,928	-477	-8.8%	100.0%

（２）Billings by Type of Service for June 2018 （Cumulative）

(Millions of yen)

June（Cumulative）
FY2016	FY2017	FY2018	YoY comparisons		FY2018
		Results	Change	（%)	Share (%)
H a k u h o d o	Newspapers	8,456	7,706	6,175	-1,531	-19.9%	3.7%
	Magazines	3,265	2,924	2,191	-733	-25.1%	1.3%
	Radio	1,981	1,842	1,581	-261	-14.2%	0.9%
	Television	74,797	75,641	75,904	263	0.3%	45.0%
	Subtotal	88,499	88,115	85,854	-2,261	-2.6%	50.8%
	Internet media	14,006	16,537	19,791	3,254	19.7%	11.7%
	Outdoor media	5,346	6,303	5,183	-1,120	-17.8%	3.1%
	Creative	20,873	22,696	23,168	472	2.1%	13.7%
	Marketing/Promotion	26,788	30,937	32,152	1,215	3.9%	19.0%
	Others	2,175	2,430	2,714	284	11.7%	1.6%
	Subtotal	69,189	78,904	83,009	4,105	5.2%	49.2%
	Total	157,689	167,019	168,863	1,844	1.1%	100.0%
D a i k o	Newspapers	3,097	3,308	2,708	-600	-18.1%	9.3%
	Magazines	326	315	281	-34	-10.8%	1.0%
	Radio	580	580	515	-65	-11.2%	1.8%
	Television	12,913	14,704	13,303	-1,401	-9.5%	45.9%
	Subtotal	16,917	18,909	16,809	-2,100	-11.1%	58.0%
	Internet media	1,240	1,713	1,945	232	13.5%	6.7%
	Outdoor media	2,094	2,227	2,223	-4	-0.2%	7.7%
	Creative	2,016	2,627	2,468	-159	-6.1%	8.5%
	Marketing/Promotion	5,201	4,561	5,221	660	14.5%	18.0%
	Others	327	351	328	-23	-6.6%	1.1%
	Subtotal	10,880	11,481	12,187	706	6.1%	42.0%
	Total	27,797	30,391	28,997	-1,394	-4.6%	100.0%
Y o m i k o	Newspapers	1,329	1,133	1,211	78	6.9%	7.9%
	Magazines	294	217	424	207	95.4%	2.8%
	Radio	351	257	225	-32	-12.5%	1.5%
	Television	5,828	6,169	5,197	-972	-15.8%	34.0%
	Subtotal	7,803	7,778	7,059	-719	-9.2%	46.2%
	Internet media	677	894	1,191	297	33.2%	7.8%
	Outdoor media	693	554	750	196	35.4%	4.9%
	Creative	2,104	1,765	1,883	118	6.7%	12.3%
	Marketing/Promotion	4,531	4,110	3,748	-362	-8.8%	24.5%
	Others	383	635	662	27	4.3%	4.3%
	Subtotal	8,390	7,960	8,236	276	3.5%	53.8%
	Total	16,194	15,738	15,295	-443	-2.8%	100.0%

（２）Major Changes (Largest Increases and Decreases) for June 2018

June		Cumulative
Major Changed		Major Changed
Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
Hakuhodo	Restaurant/Services	Games/Sporting goods/Hobby supplies	Restaurant/Services	Apparel/Accessories
	Cosmetics/Toiletries	Beverages/Cigarettes/Luxury foods	Transportation/Leisure	Games/Sporting goods/Hobby supplies
	Automobiles/Related products	Finance/Insurance	Beverages/Cigarettes/Luxury foods	Publishing
Daiko	Cosmetics/Toiletries	Beverages/Cigarettes/Luxury foods	Finance/Insurance	Classified advertising/Other
	Finance/Insurance	Classified advertising/Other	Foodstuffs	Beverages/Cigarettes/Luxury foods
	Foodstuffs	Restaurant/Services	Cosmetics/Toiletries	Restaurant/Services
Yomiko	Beverages/Cigarettes/Luxury foods	Real estate/Housing facilities	Beverages/Cigarettes/Luxury foods	Real estate/Housing facilities
	Games/Sporting goods/Hobby supplies	Foodstuffs	Energy/Material/Machinery	Foodstuffs
	Energy/Material/Machinery	Transportation/Leisure	Distribution/Retailing	Automobiles/Related products

※

For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.

※

Billings include the following advertising services.

"Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related.

"Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in"Creative". "Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management. "Others" includes transactions concerned with sports, entertainment and other similar content.

※

Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.