HAKUHODO DY INCORPORATED : Monthly Sales March 2017

April 11, 2017

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager, Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. March 2017

Monthly billings of the company's three main advertising agencies (non- consolidated), all of which are subsidiaries of the company, were as follows;

1. Billings by Type of Service for March 2017 (Millions of yen)

   March			Cumulative
   Results	Y-o-Y	Share (%)	Results	Y-o-Y	Share (%)
   H a k u h o d o	Newspapers	4,439	94.4%	5.2%	37,168	89.9%	5.3%
   	Magazines	1,657	84.2%	1.9%	14,018	91.7%	2.0%
   	Radio	620	90.8%	0.7%	7,606	96.1%	1.1%
   	Television	31,104	96.2%	36.6%	309,630	99.5%	44.2%
   	Subtotal	37,822	95.3%	44.5%	368,423	98.1%	52.7%
   	Internet media	6,679	107.3%	7.9%	63,883	132.3%	9.1%
   	Outdoor media	2,475	102.2%	2.9%	20,837	107.1%	3.0%
   	Creative	13,464	97.5%	15.8%	98,210	105.4%	14.0%
   	Marketing/Promotion	22,923	105.7%	27.0%	137,347	99.3%	19.6%
   	Others	1,689	139.5%	2.0%	11,027	98.5%	1.6%
   	Subtotal	47,232	104.1%	55.5%	331,306	106.7%	47.3%
   	Total	85,054	100.0%	100.0%	699,730	102.0%	100.0%
   D a i k o	Newspapers	1,667	113.4%	11.0%	13,726	108.7%	11.0%
   	Magazines	192	78.2%	1.3%	1,544	89.1%	1.2%
   	Radio	225	89.4%	1.5%	2,372	92.0%	1.9%
   	Television	5,123	122.5%	33.7%	56,189	107.5%	45.2%
   	Subtotal	7,209	117.2%	47.5%	73,832	106.7%	59.4%
   	Internet media	688	137.3%	4.5%	5,632	131.8%	4.5%
   	Outdoor media	1,112	108.2%	7.3%	8,141	86.5%	6.5%
   	Creative	1,866	97.5%	12.3%	11,480	112.1%	9.2%
   	Marketing/Promotion	3,811	88.8%	25.1%	22,295	94.1%	17.9%
   	Others	498	82.6%	3.3%	2,965	122.8%	2.4%
   	Subtotal	7,978	95.6%	52.5%	50,514	101.0%	40.6%
   	Total	15,188	104.8%	100.0%	124,347	104.3%	100.0%
   Y o m i k o	Newspapers	525	95.1%	6.1%	5,810	95.2%	8.1%
   	Magazines	100	75.2%	1.2%	1,008	102.2%	1.4%
   	Radio	135	121.6%	1.6%	1,475	114.3%	2.1%
   	Television	2,279	101.7%	26.3%	23,821	90.3%	33.2%
   	Subtotal	3,042	100.1%	35.0%	32,115	92.4%	44.8%
   	Internet media	722	225.7%	8.3%	3,715	145.9%	5.2%
   	Outdoor media	302	101.1%	3.5%	3,083	109.2%	4.3%
   	Creative	1,205	115.5%	13.9%	8,365	97.5%	11.7%
   	Marketing/Promotion	3,156	103.9%	36.4%	21,086	100.6%	29.4%
   	Others	253	129.2%	2.9%	3,387	97.7%	4.7%
   	Subtotal	5,640	115.2%	65.0%	39,638	103.3%	55.2%
   	Total	8,682	109.4%	100.0%	71,754	98.1%	100.0%

2. Billings by Regional Service Area for March 2017 (Millions of yen)

March			Cumulative
Results	Y-o-Y	Share (%)	Results	Y-o-Y	Share (%)
H a k u h o d o	Tokyo area	77,024	102.4%	90.6%	631,753	101.7%	90.3%
	Kansai area	5,248	73.6%	6.2%	46,126	102.5%	6.6%
	Chubu area	1,563	118.7%	1.8%	10,684	117.4%	1.5%
	Kyushu area	1,217	89.9%	1.4%	11,166	103.0%	1.6%
	Others	－	－	－	－	－	－
	Total	85,054	100.0%	100.0%	699,730	102.0%	100.0%
D a i k o	Tokyo area	8,296	92.0%	54.6%	74,038	103.1%	59.5%
	Kansai area	6,069	126.1%	40.0%	44,535	107.5%	35.8%
	Chubu area	822	124.7%	5.4%	5,773	96.0%	4.6%
	Kyushu area	－	－	－	－	－	－
	Others	－	－	－	－	－	－
	Total	15,188	104.8%	100.0%	124,347	104.3%	100.0%
Y o m i k o	Tokyo area	7,495	107.7%	86.3%	61,810	98.7%	86.1%
	Kansai area	821	127.5%	9.5%	7,193	93.6%	10.0%
	Chubu area	36	66.8%	0.4%	453	84.8%	0.6%
	Kyushu area	41	120.3%	0.5%	332	84.0%	0.5%
	Others	287	117.6%	3.3%	1,963	103.1%	2.7%
	Total	8,682	109.4%	100.0%	71,754	98.1%	100.0%

• For each set of figures, the total may not match the sum because figures are

  rounded down to the nearest million yen.

• Billings include the following advertising services.

"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related. "Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating

and producing advertisements for the Internet and cell phones are included in "Creative".

"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.

"Others" includes transactions concerned with sports, entertainment and other similar content.

* Figures in this Monthly Billings Report are based on the monthly billings of the

company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these

figures and the company's Consolidated Financial Results.