HAKUHODO DY INCORPORATED : Monthly Sales September 2017

October11, 2017

Company name: Hakuhodo DY Holdings Inc. Representative director: Mr. Hirokazu Toda, President

(First Section of the Tokyo Stock Exchange Code number: 2433)

Inquiries: Mr. Satoru Yagi, Executive Manager, Investor Relations Division

Tel: [phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc. and Yomiko Advertising Inc. September 2017

Monthly billings of the company's three main advertising agencies (non- consolidated), all of which are subsidiaries of the company, were as follows;

1. Billings by Type of Service for September 2017 (Millions of yen)

   September			Cumulative
   Results	Y-o-Y	Share (%)	Results	Y-o-Y	Share (%)
   H a k u h o d o	Newspapers	2,413	86.8%	4.1%	14,544	86.3%	4.4%
   	Magazines	1,359	94.1%	2.3%	5,998	89.7%	1.8%
   	Radio	584	85.0%	1.0%	3,646	93.5%	1.1%
   	Television	23,508	91.2%	39.9%	146,214	100.3%	44.1%
   	Subtotal	27,866	90.8%	47.3%	170,403	98.4%	51.4%
   	Internet media	5,433	102.5%	9.2%	32,236	113.2%	9.7%
   	Outdoor media	1,787	100.5%	3.0%	11,360	109.9%	3.4%
   	Creative	9,611	110.1%	16.3%	47,128	108.8%	14.2%
   	Marketing/Promotion	13,077	105.8%	22.2%	65,167	111.0%	19.7%
   	Others	1,168	121.6%	2.0%	5,293	125.8%	1.6%
   	Subtotal	31,078	106.7%	52.7%	161,186	111.1%	48.6%
   	Total	58,944	98.5%	100.0%	331,589	104.2%	100.0%
   D a i k o	Newspapers	1,320	106.4%	11.6%	6,649	101.1%	10.8%
   	Magazines	110	128.9%	1.0%	726	108.8%	1.2%
   	Radio	176	97.6%	1.5%	1,123	103.0%	1.8%
   	Television	4,996	109.7%	43.8%	29,671	109.9%	48.2%
   	Subtotal	6,603	109.0%	57.8%	38,170	108.1%	62.0%
   	Internet media	523	118.7%	4.6%	3,221	126.3%	5.2%
   	Outdoor media	931	164.2%	8.2%	4,332	107.1%	7.0%
   	Creative	1,093	84.1%	9.6%	5,194	107.4%	8.4%
   	Marketing/Promotion	2,154	86.1%	18.9%	9,958	95.2%	16.2%
   	Others	111	46.5%	1.0%	735	67.6%	1.2%
   	Subtotal	4,814	95.3%	42.2%	23,442	102.0%	38.0%
   	Total	11,418	102.8%	100.0%	61,612	105.7%	100.0%
   Y o m i k o	Newspapers	458	110.9%	6.9%	2,263	80.1%	6.7%
   	Magazines	75	97.2%	1.1%	471	101.1%	1.4%
   	Radio	83	72.9%	1.3%	556	74.1%	1.6%
   	Television	1,994	97.5%	30.1%	12,095	103.8%	35.8%
   	Subtotal	2,612	98.5%	39.4%	15,386	98.0%	45.5%
   	Internet media	329	100.5%	5.0%	1,736	109.2%	5.1%
   	Outdoor media	222	67.9%	3.4%	1,247	81.3%	3.7%
   	Creative	770	103.1%	11.6%	3,711	90.9%	11.0%
   	Marketing/Promotion	2,433	98.5%	36.7%	10,448	99.3%	30.9%
   	Others	268	249.0%	4.0%	1,253	175.0%	3.7%
   	Subtotal	4,024	101.0%	60.6%	18,397	99.7%	54.5%
   	Total	6,637	100.0%	100.0%	33,784	98.9%	100.0%

2. Billings by Regional Service Area for September 2017 (Millions of yen)

September			Cumulative
Results	Y-o-Y	Share (%)	Results	Y-o-Y	Share (%)
H a k u h o d o	Tokyo area	53,069	98.2%	90.0%	296,792	103.8%	89.5%
	Kansai area	4,181	108.3%	7.1%	25,385	114.1%	7.7%
	Chubu area	823	83.5%	1.4%	4,948	110.4%	1.5%
	Kyushu area	869	96.7%	1.5%	4,462	79.6%	1.3%
	Others	－	－	－	－	－	－
	Total	58,944	98.5%	100.0%	331,589	104.2%	100.0%
D a i k o	Tokyo area	6,597	104.7%	57.8%	36,732	102.0%	59.6%
	Kansai area	4,292	100.7%	37.6%	22,178	114.0%	36.0%
	Chubu area	527	97.0%	4.6%	2,701	94.8%	4.4%
	Kyushu area	－	－	－	－	－	－
	Others	－	－	－	－	－	－
	Total	11,418	102.8%	100.0%	61,612	105.7%	100.0%
Y o m i k o	Tokyo area	5,822	102.9%	87.7%	28,783	98.5%	85.2%
	Kansai area	499	71.5%	7.5%	3,545	96.7%	10.5%
	Chubu area	56	120.7%	0.8%	234	119.6%	0.7%
	Kyushu area	101	337.5%	1.5%	357	261.0%	1.1%
	Others	157	77.9%	2.4%	863	93.9%	2.6%
	Total	6,637	100.0%	100.0%	33,784	98.9%	100.0%

• For each set of figures, the total may not match the sum because figures are

  rounded down to the nearest million yen.

• Billings include the following advertising services.

"Newspapers", "Magazines", "Radio" and "Television" are the total expenses for placement of domestic and export advertising.

"Television" includes advertising expenses for CS/BS media related. "Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating

and producing advertisements for the Internet and cell phones are included in "Creative".

"Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.

"Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.

"Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.

"Others" includes transactions concerned with sports, entertainment and other similar content.

* Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these

figures and the company's Consolidated Financial Results.