Hakuhodo DY : Monthly Sales July 2020

August 12, 2020

Company name: Hakuhodo DY Holdings Inc.

Representative director: Masayuki Mizushima, President

(First Section of the Tokyo Stock Exchange Code number: 2433)
Inquiries: Atsushi Yoshino, Executive Manager, Investor Relations Div.
Tel:	[phone]

Non-Consolidated Billings of Hakuhodo Inc., Daiko Advertising Inc.

and Yomiko Advertising Inc. July 2020

Monthly billings of the company's three main advertising agencies (non-consolidated), all of which are

subsidiaries of the company, were as follows;

(1) Billings by Type of Service for July	2020 (Single month)			(Millions of yen)
						July
						FY2020	YoY comparisons	FY2020
		FY2018	FY2019
			Results	Change	（%)	Share (%)
	Newspapers		2,210	2,278		1,615	-663	-29.1%	4.1%
H	Magazines		658	584		288	-296	-50.7%	0.7%
Radio		605	591		475	-116	-19.6%	1.2%
a
Television		25,089	25,587		18,253	-7,334	-28.7%	46.0%
k
Subtotal		28,564	29,042		20,634	-8,408	-29.0%	52.0%
u
Internet media		5,815	6,393		5,527	-866	-13.5%	13.9%
h	Outdoor media		1,669	2,039		754	-1,285	-63.0%	1.9%
o	Creative		7,216	7,705		5,902	-1,803	-23.4%	14.9%
d	Marketing/Promotion		10,378	10,231		6,386	-3,845	-37.6%	16.1%
Others		866	755		477	-278	-36.8%	1.2%
o
Subtotal		25,946	27,125		19,047	-8,078	-29.8%	48.0%
	Total		54,511	56,168		39,681	-16,487	-29.4%	100.0%
	Newspapers		840	1,152		556	-596	-51.7%	8.1%
	Magazines		68	110		76	-34	-30.9%	1.1%
	Radio		157	145		97	-48	-33.1%	1.4%
D	Television		4,510	4,878		3,375	-1,503	-30.8%	49.3%
a	Subtotal		5,576	6,287		4,105	-2,182	-34.7%	60.0%
i	Internet media		552	595		617	22	3.7%	9.0%
Outdoor media		843	927		480	-447	-48.2%	7.0%
k
Creative		1,094	1,022		635	-387	-37.9%	9.3%
o
Marketing/Promotion		1,897	1,897		954	-943	-49.7%	13.9%
	Others		147	130		49	-81	-62.3%	0.7%
	Subtotal		4,535	4,572		2,737	-1,835	-40.1%	40.0%
	Total		10,112	10,859		6,842	-4,017	-37.0%	100.0%
	Newspapers		267	647		132	-515	-79.6%	4.4%
	Magazines		111	52		25	-27	-51.9%	0.8%
Y	Radio		113	128		48	-80	-62.5%	1.6%
Television		1,755	1,548		951	-597	-38.6%	31.3%
o
Subtotal		2,247	2,377		1,156	-1,221	-51.4%	38.1%
m
Internet media		270	611		435	-176	-28.8%	14.4%
i	Outdoor media		245	386		121	-265	-68.7%	4.0%
k	Creative		664	608		304	-304	-50.0%	10.0%
o	Marketing/Promotion		1,899	1,855		877	-978	-52.7%	28.9%
Others		152	143		138	-5	-3.5%	4.5%
	Subtotal		3,231	3,605		1,877	-1,728	-47.9%	61.9%
	Total		5,479	5,983		3,034	-2,949	-49.3%	100.0%

（２）Billings by Type of Service for July 2020 （Cumulative）		(Millions of yen)
				July（Cumulative）
				FY2020	YoY comparisons	FY2020
		FY2018	FY2019
		Results	Change	（%)	Share (%)
	Newspapers	8,386	8,358	5,412	-2,946	-35.2%	3.5%
	Magazines	2,850	2,758	1,463	-1,295	-47.0%	0.9%
H	Radio	2,187	2,337	1,871	-466	-19.9%	1.2%
a	Television	100,994	101,813	68,660	-33,153	-32.6%	44.1%
k	Subtotal	114,418	115,268	77,409	-37,859	-32.8%	49.7%
u
Internet media	25,607	28,843	25,842	-3,001	-10.4%	16.6%
h
Outdoor media	6,853	7,071	3,828	-3,243	-45.9%	2.5%
o
Creative	30,384	29,374	22,333	-7,041	-24.0%	14.3%
d
Marketing/Promotion	42,530	41,475	24,419	-17,056	-41.1%	15.7%
o
Others	3,580	4,058	1,987	-2,071	-51.0%	1.3%
	Subtotal	108,956	110,822	78,410	-32,412	-29.2%	50.3%
	Total	223,374	226,090	155,819	-70,271	-31.1%	100.0%
	Newspapers	3,548	3,645	2,200	-1,445	-39.6%	7.7%
	Magazines	350	391	206	-185	-47.3%	0.7%
	Radio	673	717	400	-317	-44.2%	1.4%
D	Television	17,813	18,152	14,031	-4,121	-22.7%	49.0%
Subtotal	22,386	22,907	16,839	-6,068	-26.5%	58.8%
a
Internet media	2,497	2,570	2,705	135	5.3%	9.4%
i
Outdoor media	3,066	3,010	2,154	-856	-28.4%	7.5%
k
Creative	3,563	3,758	2,555	-1,203	-32.0%	8.9%
o
Marketing/Promotion	7,118	5,934	4,166	-1,768	-29.8%	14.5%
	Others	476	462	241	-221	-47.8%	0.8%
	Subtotal	16,722	15,735	11,822	-3,913	-24.9%	41.2%
	Total	39,109	38,642	28,662	-9,980	-25.8%	100.0%
	Newspapers	1,479	1,537	461	-1,076	-70.0%	3.6%
	Magazines	536	286	114	-172	-60.1%	0.9%
	Radio	338	496	179	-317	-63.9%	1.4%
Y	Television	6,953	6,496	4,629	-1,867	-28.7%	35.7%
o	Subtotal	9,307	8,816	5,386	-3,430	-38.9%	41.5%
m
Internet media	1,461	2,160	1,994	-166	-7.7%	15.4%
i
Outdoor media	996	1,075	483	-592	-55.1%	3.7%
k
Creative	2,547	2,338	1,346	-992	-42.4%	10.4%
o
Marketing/Promotion	5,647	6,174	3,020	-3,154	-51.1%	23.3%
	Others	814	865	736	-129	-14.9%	5.7%
	Subtotal	11,467	12,615	7,581	-5,034	-39.9%	58.5%
	Total	20,775	21,431	12,967	-8,464	-39.5%	100.0%

（２）Major Changes (Largest Increases and Decreases) for July	2020
	July	Cumulative
	Major Changed	Major Changed
	Largest Increases	Largest Decreases	Largest Increases	Largest Decreases
	Real estate/Housing facilities	Automobiles/Related products	Pharmaceuticals/Medical supplies	Automobiles/Related products
Hakuhodo
Publishing	Beverages/Cigarettes/Luxury foods	#N/A	Transportation/Leisure
	#N/A	Cosmetics/Toiletries	#N/A	Cosmetics/Toiletries
	Apparel/Accessories	Beverages/Cigarettes/Luxury foods	Restaurant/Services	Beverages/Cigarettes/Luxury foods
Daiko
Energy/Material/Machinery	Finance/Insurance	Apparel/Accessories	Finance/Insurance
	Home electric appliances/AV equipment	Foodstuffs	Real estate/Housing facilities	Foodstuffs
	Beverages/Cigarettes/Luxury foods	Government/Organizations	Information/Communications	Real estate/Housing facilities
Yomiko
Precision machinery/Office supplies	Energy/Material/Machinery	Publishing	Government/Organizations
	Pharmaceuticals/Medical supplies	Real estate/Housing facilities	Apparel/Accessories	Transportation/Leisure

• For each set of figures, the total may not match the sum because figures are rounded down to the nearest million yen.
• Billings include the following advertising services.
  "Newspapers","Magazines","Radio" and"Television" are the total expenses for placement of domestic and export advertising.
  "Television" includes advertising expenses for CS/BS media related.
  "Internet media" are the transactions for placement of advertising spots on the Internet and cell phones. However, transactions concerned with creating and producing advertisements for the Internet and cell phones are included in
  "Creative".
  "Outdoor media" is the total of space charge and production billings involving outdoor advertising, train and other transportation advertising, insertions and other advertising media.
  "Creative" includes billings for creating and producing advertisements for newspapers, magazines, radio, television and the Internet, including contract money for advertising performers.
  "Marketing/promotion" includes transactions concerned with consulting, planning and surveys in the marketing, communication and brand management domains, and other consulting, planning and implementation transactions in such areas as sales promotion, special events, public relations and customer relationship management.
  "Others" includes transactions concerned with sports, entertainment and other similar content.
• Figures in this Monthly Billings Report are based on the monthly billings of the company's three main advertising agencies and have not been audited by an independent auditor. Accordingly, there may be discrepancies between these figures and the company's Consolidated Financial Results.