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    HFD   GB00B012TP20

HALFORDS GROUP PLC

(HFD)
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Delayed London Stock Exchange  -  11:35:09 2023-01-27 am EST
202.00 GBX   +3.06%
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Halfords Group plc : PEDAL POWER DELIVERS

03/29/2012 | 04:50am EST

Hit TV show Call the Midwife has delivered a bouncing success for Victoria Pendleton.

The Olympic gold medal winning cyclist's "new baby" her personally designed bike range, has sparked unprecedented demand at suppliers Halfords - and it is all being put down to the midwife-effect!

The fact that the traditionally designed cycles bears an uncanny resemblance to those featured on the TV show, with star Miranda Hart recently photographed riding a similar retro-style bike across London, is believed to have helped create a buzz around the classy new model.

Following a record number of pre-order on the Internet Halfords has rushed the range of three classic bikes into store, almost a month earlier than planned. These are the traditional Somerby, the hybrid Brooke and the more sophisticated Dalby.

The powder blue, white and plum coloured cycles with sprung saddles could not be further from the hard-bodied pared-down bike that helped Victoria win gold in Beijing, but their nostalgic appeal seems to have released a desire by women to return to cycling spurred on by the pedaling midwives of the 1950's show.

Miss Hart, who often takes her pet shi tzu Peggy with her on bike rides, is in good company with Ewan McGregor, Kelly Brook, Elle McPherson, Helena Christenson, Angelina Jolie, Brad Pitt and Gwyneth Paltrow, all confirmed A-list cycling fans.

A delighted Victoria, 31, said:"I wanted to help create a bike that you could just jump on to go down to the shops or the park without having to change into cycling kit. I do recognise that most women don't want to squeeze into lycra before they get on a bike and I am pleased to say you can definitely wear a dress to ride these cycles."

The Olympic champion's timing has been as impeccable as ever with the release of range of three bikes, tapping into the growing craze for two wheels, not four.

Clare Standage, Halford Product Expert, said: "We are not surprised by the demand for the Victoria Pendleton range. There is certain elegance about the traditional lines of a classic bike and it seems that the trend-setters are moving away from the macho, sporty look and going for a more relaxed everyday style which is perfectly epitomised by these bikes. It is an added bonus that all three models are so competitively priced at £279.99 to £349.99."

The launch of the Victoria Pendleton cycle range follows an upsurge in sales of Halfords classic bikes last year.

National cycle network Sustrans has launched a campaign to encourage more women to get back on two wheels after research showed that 79% of women don't cycle.

International designers such as Paul Smith and Giles Deacon have also tapped into the retro-mood by creating new lines of cycle chic clothing based on the timeless designs of a gentler, more stylish era.

ENDS

The Victoria Pendleton cycle range is available in 16" and 18" frames, every cycle features a lightweight ergonomically designed frame for maximum comfort and ease of riding.

· Somerby - The distinct blue and cream traditional step through frame is perfect for shopping trips priced £279.99.

· Brooke - Victoria's favourite colour plum red features on the frame of this hybrid bike priced £299.99.

· Dalby - At £349.99, the sophisticated white hybrid bike features great gearing and mud guards.

Halfords is the UK's largest bike and accessories retailer, with over 460 superstores.  Our wide range includes road, MTB, BMX, town and trail and includes leading bike brands Boardman, Voodoo and Carrera.  We build every bike purchased free of charge and also offer our customers a free six week safety check.

Halfords www.cycle2work.info provides a one stop cycle2work package for employers and employees.  As the scheme's pioneers we are able to supply virtually all bike brands available in the UK through both our own stores and Independent Bike Shop partners.

distributed by

This press release was issued by Halfords Group plc and was initially posted at http://www.halfordspressoffice.com/Press-Releases/PEDAL-POWER-DELIVERS-437.aspx . It was distributed, unedited and unaltered, by noodls on 2012-03-29 10:43:13 AM. The issuer is solely responsible for the accuracy of the information contained therein.


ę Publicnow 2012
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Financials
Sales 2023 1 564 M 1 937 M 1 937 M
Net income 2023 41,4 M 51,2 M 51,2 M
Net Debt 2023 349 M 433 M 433 M
P/E ratio 2023 10,8x
Yield 2023 3,96%
Capitalization 439 M 544 M 544 M
EV / Sales 2023 0,50x
EV / Sales 2024 0,47x
Nbr of Employees 11 000
Free-Float 98,0%
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Mean consensus HOLD
Number of Analysts 6
Last Close Price 202,00 GBX
Average target price 196,67 GBX
Spread / Average Target -2,64%
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Managers and Directors
Graham Barry Stapleton Chief Executive Officer & Director
Johanna Ruth Hartley Chief Financial Officer
Keith Williams Non-Executive Chairman
Neil Holden Chief Information Officer
Rob Keates Chief Operating Officer
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