Hanes introduced a line of accessibly-priced period underwear. The brand's new line of Comfort, Period. underwear is designed to help consumers stay comfortable and confident during periods, even when sleeping, offering premium period protection without the premium period underwear price tag.

With the all-new Hanes® Comfort, Period. underwear, everyone can have the personal protection they deserve. Thanks to the discreet, built-in stain protection liner, Comfort, Period.

underwear protects against leaks through its multi-layer technology to wick moisture keeping consumers dry and comfortable, while also absorbing liquid and preventing leaks. Hanes® Comfort, Period. underwear delivers the ultimate in leak protection for periods, postpartum, and incontinence, so consumers can always feel at ease and enjoy the freedom and confidence to go anywhere and do anything without worrying about leaks, odor or bulk.

Hanes® Comfort, Period. underwear for both women and girls are available now at major retailers and directly to consumers through Hanes.com and retailer websites, with 2-packs ranging in price from $10.99 to $12.99 and 3-packs from $15.99 to $19.99. The underwear line includes light (equivalent to 2 regular tampons) and moderate (equivalent to 3 regular tampons) absorbency levels, and various style offerings including bikini, brief and boy shorts.