Hang Lung Properties : Fashion Walk Presents “Pixelrific Year of the Monkey” Celebration“Godfathers of Pixel” eBoy Give a Stylish Makeover to Traditional Chinese Statues of Blessing

　
(Hong Kong, January 14, 2016) Hang Lung Properties' Fashion Walk teams up with the pixel art creative trio from Germany, eBoy to present Hong Kong's first ever 'Pixelrific Year of the Monkey' Chinese New Year celebration, bringing a unique twist to the well-known traditional Chinese characters of blessing.

Making use of 8-bit pixel art, eBoy brings a vibrant new energy to the three statues, Fu, Lu and Shou, which denote Wealth, Prosperity and Longevity, respectively, in traditional Chinese culture. Dressed up in the trendiest outfits, the three fortune statues will also be joined by the 'Lucky Monkey' to bring all our shoppers greetings for a trendy and energetic year ahead.

The term 'Pixelrific' is an amalgam of the words 'pixel' and 'terrific'. Shoppers can immerse themselves in the creative space of pixel art via an exhibition of works by eBoy in Fashion Walk. Renowned for creating their trademark 'Pixorama' cityscapes, which are pixelized and stylized interpretations of scenes and landscapes from metropolises all over the world, eBoy has added Fashion Walk to their list with a rendition of the four vibrant streets that will be on display at various corners of Fashion Walk, following their creative interpretations of London, Paris, and Tokyo.

What's more, fashion trend-setters can take eBoy's trendy creations home. Shoppers spending HK$2,000 or more at Fashion Walk can redeem a limited edition set of lai see packets featuring the three fortune statues and the 'Lucky Monkey', while spending of HK$6,800 or more will also earn shoppers a stylish 'Lucky Monkey' cushion.

From January 15 to February 29, Fashion Walk collaborates with 10 renowned international fashion brands to launch the innovative 'Fashion Walk x Super Cool Style' mix-and-match game. By downloading and logging into the Super Cool Style mobile app, shoppers can make use of the images of the hottest items from AX Armani Exchange, COCCINELLE, Commes Des Garcons, DKNY, Frapbois, H&M, Hysteric Glamour, kate spade new york, Liger and Versus Versace to create a unique personal look for the New Year.

There are even more exclusive 8-bit images of hot fashion items for shoppers to discover inside the shops of participating brands or at Fashion Walk concierge - simply scan the QR code on site to unlock the images! Shoppers can redeem a special gift by uploading the trendy look they design to the Fashion Walk Facebook fanpage or Instagram with the hashtag #HKFASHIONWALK. For more details about redemption methods and the program, please refer to the appendix.

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	Fashion Walk teams up with the pixel art creative trio, eBoy, to present Hong Kong's first ever 'Pixelrific Year of the Monkey' Chinese New Year celebration, bringing a unique twist to the well-known traditional Chinese characters of blessing, Fu, Lu, Shou and the 'Lucky Monkey' by making use of the trendy 8-bit pixel art.
	Fashion Walk and Causeway Bay's lively and vibrant atmosphere are perfectly captured in eBoy's new art piece.
	Fashion Walk and eBoy team up to design two limited edition sets of lai see packets, featuring the fortune statues, Fu, Lu, Shou and the 'Lucky Monkey', to add a touch of energetic style to your Chinese New Year celebration.