Valuation: Harley-Davidson, Inc.

Market Cap 2.65B 2.31B 2.14B 1.97B 3.74B 252B 3.8B 25.51B 10.02B 124B 9.94B 9.72B 427B P/E 2026 *
63.7x
P/E 2027 * 13.3x
Enterprise Value 3.58B 3.13B 2.89B 2.67B 5.06B 341B 5.14B 34.48B 13.54B 168B 13.43B 13.14B 578B EV / Sales 2026 *
0.94x
EV / Sales 2027 * 1x
Free-Float
62.63%
Yield 2026 *
2.98%
Yield 2027 * 3.02%
1 day+1.17%
1 week+0.72%
Current month+2.78%
1 month-2.33%
3 months+10.31%
6 months+17.31%
Current year+22.69%
1 week 24.6
Extreme 24.605
26.28
1 month 23.99
Extreme 23.99
26.5
Current year 17.09
Extreme 17.09
26.99
1 year 17.09
Extreme 17.09
31.25
3 years 17.09
Extreme 17.09
44.16
5 years 17.09
Extreme 17.09
51.77
10 years 14.31
Extreme 14.31
63.4
Manager TitleAgeSince
Chief Executive Officer 49 2025-09-30
Director of Finance/CFO 52 2023-06-25
Compliance Officer 53 2026-06-28
Director TitleAgeSince
Director/Board Member 60 2016-07-24
Chairman 63 2025-09-30
Director/Board Member 59 2017-02-22
Date Insider Type Main position Quantity % Market Cap.
Jun. 30Sell

Chief Financial Officer

-1,554 0.0015%
May. 31Sell

Chief Financial Officer

-1,554 0.0015%
May. 20Free

Chairman

6,250 0.0057%
Change 5-day change 1-year change 3-year change Capi.($)
+1.17%+0.72%+2.11%-30.09% 2.65B
+0.01%+3.79%+25.90%+106.52% 29.76B
-0.02%+0.33%+31.32%+126.46% 21.21B
-0.10%-0.11%+31.56%+170.16% 18.04B
+1.02%+1.93%+17.51%+59.64% 10.38B
+0.97%-0.44%+15.51%-6.53% 7.47B
+1.38%+4.38%-26.62%-44.53% 3.69B
-3.66%-7.85%-10.30%+116.24% 3.59B
+0.31%+0.31%+1.10%-21.90% 1.57B
+1.07%-2.27%-35.99%-43.41% 804M
Average +0.21%-0.66%+5.21%+43.26% 9.92B
Weighted average by Cap. +0.12%+0.27%+21.63%+96.76%

Financials

2026 *2027 *
Net sales 3.79B 3.32B 3.06B 2.83B 5.36B 362B 5.45B 36.57B 14.36B 178B 14.24B 13.93B 613B 3.95B 3.46B 3.19B 2.95B 5.59B 377B 5.68B 38.11B 14.97B 186B 14.85B 14.52B 639B
Net income 36.13M 31.61M 29.15M 26.93M 51.09M 3.45B 51.95M 348M 137M 1.7B 136M 133M 5.84B 193M 169M 156M 144M 273M 18.41B 277M 1.86B 731M 9.07B 725M 709M 31.17B
Net Debt 930M 814M 750M 693M 1.32B 88.7B 1.34B 8.97B 3.52B 43.7B 3.49B 3.42B 150B 1.32B 1.16B 1.07B 984M 1.87B 126B 1.9B 12.73B 5B 62.05B 4.96B 4.85B 213B
Logo Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Employees
5,500
Date Price Change Volume
26-07-10 $25.14 +1.17% 2,026,261
26-07-09 $24.85 -2.01% 1,471,454
26-07-08 $25.36 -2.05% 2,274,743
26-07-07 $25.89 +2.25% 1,964,312
26-07-06 $25.32 +1.44% 2,194,767
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
HOLD
Number of Analysts
16
Last Close Price
25.14USD
Average target price
26.18USD
Spread / Average Target
+4.14%

Quarterly revenue - Rate of surprise