Consensus Harley-Davidson, Inc.

Equities

HOG

US4128221086

Auto & Truck Manufacturers

Market Closed - Nyse Other stock markets 04:00:02 2025-12-12 pm EST			5-day change	1st Jan Change
21.59 ^USD	-3.40%		-7.58%	-28.34%

Dec. 10	Harley-Davidson Appoints Jonathan Root as Chief Financial and Commercial Officer	MT
Dec. 10	Harley-Davidson, Inc. Announces Key Leadership Changes	CI

Evolution of the Average Target: Harley-Davidson, Inc.

Evolution of the Target Price: Harley-Davidson, Inc.

Changes in Analyst Recommendations: Harley-Davidson, Inc.

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Analysts' recommendations: Harley-Davidson, Inc.

Nov. 25	Loop Capital Initiates Coverage on Harley-Davidson With Hold Rating, $21 Price Target	MT
Nov. 20	Morgan Stanley Lowers Price Target on Harley-Davidson to $21 From $25, Keeps Underweight Rating	MT
Nov. 13	UBS Adjusts Harley-Davidson Price Target to $27 From $28, Maintains Neutral Rating	MT
Oct. 31	Harley-Davidson Q3 May Be Worse Than Expectations, UBS Says	MT
Oct. 27	Harley-Davidson Facing Competitive Pressures, Weak Secular Trends, Morgan Stanley Says	MT
Oct. 27	Morgan Stanley Downgrades Harley-Davidson to Underweight From Equalweight, Trims Price Target to $25 From $27	MT
Oct. 02	UBS Adjusts Price Target on Harley-Davidson to $28 From $27, Maintains Neutral Rating	MT
May. 02	Morgan Stanley Lowers Price Target on Harley-Davidson to $27 From $31, Keeps Equalweight Rating	MT
Feb. 26	Analyst recommendations: Block, Coinbase, Domino's Pizza, Walmart, Spotify…
Feb. 20	UBS Adjusts Price Target on Harley-Davidson to $28 From $35, Maintains Neutral Rating	MT
Feb. 06	Morgan Stanley Trims Price Target on Harley-Davidson to $31 From $33, Keeps Equalweight Rating	MT
Jan. 21	Morgan Stanley Downgrades Harley-Davidson to Equal Weight From Overweight, Cuts Price Target to $33 From $40	MT
Jan. 21	Analyst recommendations: Apple, On Holding, Amazon, Palo Alto Networks, Tesla...
Nov. 07	UBS Cuts Harley-Davidson Price Target to $35 From $40, Maintains Neutral Rating	MT
24-10-15	Morgan Stanley Cuts Price Target on Harley-Davidson to $40 From $47, Keeps Overweight Rating	MT
24-10-02	Harley-Davidson Shares Fall Following Baird Downgrade	MT
24-10-02	Baird Downgrades Harley-Davidson to Neutral From Outperform, Adjusts Price Target to $40 From $44	MT
24-09-30	Analyst recommendations: Accenture, Equifax, Fedex, Stellantis, Walt Disney...
24-08-23	UBS Adjusts Price Target on Harley-Davidson to $40 From $39, Maintains Neutral Rating	MT
24-07-23	Harley-Davidson's Q2 Retail Disappoints as New Models Fail to Drive Demand, UBS Securities Says	MT
24-07-16	Harley-Davidson, Brunswick Face 'Tricky' Earnings Setup as Hasbro Poised for Beat, Morgan Stanley Says	MT
24-07-16	Morgan Stanley Lowers Price Target on Harley-Davidson to $47 From $51, Keeps Overweight Rating	MT
24-04-11	DA Davidson Raises Harley-Davidson's Price Target to $49 From $42, Keeps Buy Rating	MT
24-04-03	BMO Capital Raises Harley-Davidson's Price Target to $50 From $45, Keeps Outperform Rating	MT
24-03-14	BofA Securities Adjusts Harley-Davidson's Price Target to $55 From $50, Keeps Buy Rating	MT

More recommendations

Sector Comparison:

	Add to a list 0 selected To use this feature you must be a member Log in Sign up	Consensus	Analysts' recommendations evolution (4 months)	Financial estimates divergence	Analysts' Target price divergence	Objective/dr gap
	HARLEY-DAVIDSON, INC.					+27.37%
	EICHER MOTORS LIMITED					-2.81%
	YAMAHA MOTOR CO., LTD.					-6.56%
	YADEA GROUP HOLDINGS LTD.					+53.42%
	LONCIN MOTOR CO., LTD.					+4.95%
	ZHEJIANG QIANJIANG MOTORCYCLE CO., LTD.					+43.4%
	Average					+19.96%
	Weighted average by Cap.					+6.71%

See all sector consensus

Analysts' Consensus

Sell

Buy

Mean consensus

OUTPERFORM

Number of Analysts

Last Close Price

21.59USD

Average target price

27.50USD

Spread / Average Target

+27.37%

High Price Target

32.00USD

Spread / Highest target

+48.22%

Low Price Target

20.00USD

Spread / Lowest Target

-7.36%

Analyst Consensus Detail

Consensus revision (last 18 months)

Analysts covering the company

Loop Capital
Morgan Stanley
UBS
Baird
DA Davidson
BMO Capital
BofA Securities
Citigroup
KeyBanc Capital Markets
Jefferies & Co.
RBC Capital Markets
Barclays
Wedbush
Edward Jones
Argus
Northcoast Research