Harley-Davidson, Inc. announced that Jonathan Root has been promoted to President, Commercial; Root will continue to serve as Chief Financial Officer at the Company. Following this change, Root's new title will be "Chief Financial Officer and President, Commercial." Root will assume his new responsibilities effective January 27, 2025, reporting to CEO Jochen Zeitz. In this expanded role, Root will assume oversight of global commercial operations while retaining his existing leadership of the finance organization.

Root was appointed as Harley-Davidson CFO in June 2023, having previously held the role of Senior Vice President at Harley-Davidson Financial Services (HDFS), where Root oversaw the global HDFS business, as President of Eaglemark Savings Bank, President of Harley-Davidson Insurance, and President of all other HDFS subsidiaries. Root joined HDFS in 2011. Root holds an MBA from the University of Detroit Mercy and a Bachelor of Science in Corporate Finance from Wayne State University.