Harley-Davidson, Inc. announced that its board of directors has appointed Rafeh Masood as a member of the board, effective immediately. Masood currently serves as Executive Vice President (EVP) and Chief Customer Officer at Bed Bath & Beyond Inc. Masood joined Bed Bath & Beyond Inc. in May 2020 as EVP and Chief Digital Officer and was appointed to his current role in November 2021, where he oversees marketing, digital and customer experience. Masood previously served as Senior Vice President and Chief Digital Officer at BJ's Wholesale Club Holdings, Inc. In this role, Masood was responsible for the company's online and omnichannel business, including strategy, customer experience, and product development.

Previously, Masood held leadership roles in customer innovation, technology, operations and procurement at DICK's Sporting Goods, Sears and BAWAG Group. Masood holds a B.S. in Information Systems and an MBA from DePaul University.