Harte Hanks Hires Elliott Peterson as Chief Technology Officer
October 26, 2021 at 04:15 pm EDT
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Harte Hanks announced that it has named well-respected technology executive Elliott Peterson as the company's new Chief Technology Officer. Peterson joins Harte Hanks from Advantage Solutions where he recently served as the interim CIO and Sr. VP of Global Information Technology. He will report directly to Brian Linscott, CEO, Harte Hanks. In his new role, Peterson will be responsible for overseeing the company's global technology operations which include eleven offices in five countries and over 2,000 employees. Peterson will work closely with the company's leadership team to ensure its technology provides best-in-class solutions in the company's core business areas of Marketing Services, Customer Care, and Fulfillment and Logistics for its broad portfolio of clients.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through three segments: Marketing Services; Customer Care, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Its service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development, and execution across traditional and digital channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.
HARTE HANKS, INC. 
