Harte Hanks, Inc. announced that it has been awarded a contract by a multinational technology company to provide an omnichannel marketing program designed to expand the tech giant's growth in the B2B marketplace. As part of the services, Harte Hanks will use its expertise to manage the client's partner reseller initiative. Harte Hanks has been engaged to provide program strategy, media buying, data, technology, analytics and agents to drive demand generation.

Harte Hanks was selected based on the Company's extensive experience in B2B marketing programs, with a unique capability of executing an end-to-end global solution with internal resources.