Harte Hanks, Inc. Hires Frank Sanni as Chief Strategy Officer for Marketing Services
November 15, 2021 at 09:00 am EST
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Harte Hanks, Inc. announced that it has named distinguished marketing executive Frank Sanni as the new Chief Strategy Officer for Marketing Services. Frank is a strategist and marketer with over 25 years of experience helping clients across diverse industries tackle some of their toughest challenges. Whether working in technology, healthcare, retail, travel or packaged goods, Frank combines real world experience with an empathetic understanding of the consumer, and hands-on knowledge of the marketing ecosystem. Frank has successfully managed and mentored strategy teams at agencies large and small and is excited for the opportunity to contribute to the continuing success and growth of Harte Hanks and its clients.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through three segments: Marketing Services; Customer Care, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Its service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development, and execution across traditional and digital channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.
HARTE HANKS, INC. 
