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    HAS   US4180561072

HASBRO, INC.

(HAS)
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Hasbro : Gamasutra-Take game night anywhere with video chat on MONOPOLY for iOS and Android

09/30/2021 | 05:07am EDT

Top digital board game developer and publisher, Marmalade Game Studio, is delighted to announce an exciting new update for its immensely popular MONOPOLY game on iOS and Android.

This new update adds a host of additional functionality, including the highly anticipated in-game video chat feature!

For the first time ever, MONOPOLY will be bringing players together, face-to-face, while they play, with no need for additional apps or extra screens.

In 2019, Marmalade Game Studio brought the Hasbro family classic to mobile and tablets with its magical adaptation for iOS and Android. The game quickly became a top-charting favourite, bringing family and friends together for game nights, whether in-person or apart.

Now, this latest update to MONOPOLY will not only improve social functionality for existing players, but it will set a new standard for social gaming on mobile.

Players will be able to add friends, create groups, use text chat to organise playtime, and start games directly from within those chat groups - at which point the chat will transition smoothly to video!

All of this takes place within the game itself, making the experience as close to in-person gaming as it's possible to get on a mobile platform. It has never been simpler for people to connect, with social features that blend seamlessly with gameplay.

There's no need for extra chat apps and video call services. With easy, in-game automatic video connection, there are no barriers. Now, for the first time, family and friends playing MONOPOLY remotely can experience the look of panic on an opponent's face as they roll the dice and move towards Park Lane with a Hotel.

MONOPOLY for iOS and Android is the second game to feature Marmalade Game Studio's unique in-game video chat functionality, after Jigsaw Video Party, which released earlier this year.

Cristina Mereuta, COO of Marmalade Game Studio, said: 'At Marmalade we aim to bring people together through quality gaming experiences. That goal is literally at the core of everything we do, so building video chat into our games has been an essential next step for a long time. Until now, video chatting while gaming has meant using multiple additional apps. These have been necessary for the video itself, and pre-game text chat while you work out when to play and exchange play codes. All of this can get confusing. By bringing pre-game text chat and in-game video chat into the game app itself, we're making it simple for people of all ages to come together and play. With this new feature in MONOPOLY, you can bankrupt your grandmother while sitting on a bus, and see the look on her face while you do it - all in-game of course!'

The developer, whose catalogue includes premium digital editions of CLUE/CLUEDO, THE GAME OF LIFE, THE GAME OF LIFE 2, BATTLESHIP and MONOPOLY Sudoku, aims to add video chat to all of their titles, past and present. Eventually, players in video chats will be able to seamlessly switch between any Marmalade game over the course of a game night.

Marmalade's video chatting functionality has been built with security and privacy in mind. Video-enabled games are private and by invitation only. Players can feel comfortable knowing that only people they want to connect with are invited to their personal online game night.

The video chat update for MONOPOLY is now available for both iOS or Android. Simply update to the latest version of the app to enjoy it today.

For more information, please contact Paul Watson at paul@gameifyouare.com

About Marmalade Game Studio

London-based Marmalade Game Studio is one of the most successful publishers in the digital board games market. Notable successes include MONOPOLY, THE GAME OF LIFE 1& 2, BATTLESHIP and CLUE/CLUEDO, both highly polished and innovative games that constantly top the charts on the app stores. For more information about Marmalade Game Studio, please visit the website: https://marmaladegamestudio.com/, and follow us on Twitter (@MarmaladeGames), Facebook (@MarmaladeGameStudio), and Instagram (@MarmaladeGames)

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE,MAGIC: THE GATHERING and POWER RANGERS, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World's Most Ethical Companies by Ethisphere Institute for the past eight years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

(C) 2021 Electronic News Publishing, source ENP Newswire

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Financials (USD)
Sales 2021 6 234 M - -
Net income 2021 460 M - -
Net Debt 2021 3 286 M - -
P/E ratio 2021 27,5x
Yield 2021 2,95%
Capitalization 12 577 M 12 577 M -
EV / Sales 2021 2,54x
EV / Sales 2022 2,34x
Nbr of Employees 6 822
Free-Float 57,5%
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Technical analysis trends HASBRO, INC.
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Mean consensus BUY
Number of Analysts 15
Last Close Price 92,47 $
Average target price 112,86 $
Spread / Average Target 22,0%
EPS Revisions
Managers and Directors
Brian D. Goldner Chairman & Chief Executive Officer
Deborah M. Thomas Chief Financial Officer & Executive Vice President
Edward M. Philip Lead Independent Director
Ken A. Bronfin Independent Director
Tracy A. Leinbach Independent Director
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