The growing consumer demand for less harmful nicotine products as well as favourable regulatory development in many of
Press release
2021 saw a strong general development in
"The overall conditions for nicotine pouches have never been better. In order to fully capitalize on these market trends, we have decided to increase our investments in local teams in certain geographical markets with clear mandates and responsibilities. The intention is to redirect our efforts towards providing tailormade offers to match local consumer needs, and to become quicker to act on changes within each geographical market, and at the same time streamlining some of the Group's overall processes. Moreover, as an online retailer, machine learning is an important tool in our marketing strategy, and it is expected to play an even larger part in the future. So far this has added value across multiple parts of the value chain and will be a key driver of our gross margin over time", says Gavin O'Dowd, President and CEO of
Looking ahead, to continue to ride on the wave of increasing demand, growth will continue to be prioritized over profitability, and resources will be redirected towards the markets displaying favourable conditions such as DACH,
For more information and contact
Head of External Affairs:
+46(0)708153983
markus.lindblad@hayppgroup.com
Head of Investor Relations:
+46(0)708244088
niklas.alm@hayppgroup.com
The
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