A slump in the e-commerce sector has marked the past week. Online fashion retailers
According to the companies, drivers behind the profit warnings are deteriorating purchasing power, continued supply chain disruptions, and rising inflation.
However,
"We don't see the decline that the rest of the e-commerce industry is talking about. During the pandemic, we understood that it would come a time after it", says
"What e-commerce generally lacks is the historical experience of how a market works. Many companies are run by young founders and have grown from one to a hundred inexperienced employees, believing that growth will be 50-100 percent per year forever – without listening to what consumers want", Lindblad tells Di.
Inflation is not expected to affect
The article from Dagens industri can be found here.
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