• #Parivartan reached 2 lakh more people compared to last year

Chandigarh, 13th August, 2021: HDFC Bank #Parivartan - its umbrella programme for social initiatives - impacted lives of over 30.94 lakh people in Punjab in 2020-21. The bank reached out to 53 villages across 8 districts- Fazilka, Muktasar, Firozpur, Amritsar, Tarn Taran, Ludhiana, Moga and Patiala. #Parivartan aims at mainstreaming economically & socially-challenged groups across the country by ushering growth, development and empowerment. HDFC Bank spent ₹634.91 crore through #Parivartan nationally and emerged as one of India's largest CSR spender in 2020-21. This was 18.5% more than previous year.

Parivartan highlights in Punjab:

'Committed to developing sustainable ecosystems through various partnerships, we identify & support programmes that seek to develop & advance communities' said Mr. Vineet Arora, Branch Banking Head, HDFC Bank. 'The teams between the bank, CSR department and NGO partners work closely to identify areas, locations and people to work with. This helps us in addressing the most pressing issue to work upon. Although our programmes are holistic in nature, initiatives that delivered the maximum benefit in the state were conducting over 90,030 financial literacy & inclusion camps that benefited over 6.64 lakh people and providing skill training and livelihood enhancement to more than 1.32 lakh women entrepreneurs and more than 600 youth'.

GRASSROOT STORY OF PARIVARTAN

EMPOWERING WOMEN TO BREAK GENDER STEREOTYPES

Noshehra: Rajneet Kaur hails from Noshehra village in Punjab where the society is predominantly male dominated and biased against women being financially independent, professionally engaged or socially relevant. The society and systems did not support Rajneet Kaur in her endeavour to gain financial independence.

HDFC Bank Parivartan started artisan groups in Noshehra to provide support and employment to local women Agricultural, health and educational programmes were initiated in the village for community-wide development.

Today, Rajneet Kaur is successfully employed with the artisan group where she manages the cash collections, works as the cashier for the group while participating in voluntary activities in the local agricultural, health and educational welfare programs. She is breaking gender stereotypes that prevail in her society and is becoming a role model for women of her area.

HDFC Bank adopted five areas under #Parivartan for holistic social work:

  • Rural Development

  • Promote Education

  • Skill Training and Livelihood Enhancement

  • Healthcare & Hygiene

  • Financial Literacy and Inclusion

The Sustainability element in the Integrated Annual Report outlines the work undertaken by the Bank by engaging with the communities to work on reducing poverty, achieving zero hunger, providing clean water & sanitation, quality education, and creating sustainable cities and communities to name a few.

About HDFC BANK

For information please log on to: www.hdfcbank.com

For media queries please contact:

Sanjay Ojha

Corporate Communications

HDFC Bank Ltd., Mumbai.

Tel: 91-22-66521307(D)/66521000(B)

Mobile: +91 98335314249

Sanjay.Ojha3@hdfcbank.com

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HDFC Bank Limited published this content on 13 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 20 August 2021 09:03:03 UTC.