Healixa Inc. announced that it has expanded its advisory board with the appointment of Satyajit Deb, a highly accomplished entrepreneurial, senior executive with more than 20 years of extensive global experience leading innovation, product development, marketing, and business development efforts. CONSUMER EXCITEMENT: Satyajit led Global Innovation for McDonald's Happy Meal and Family Marketing Programs, achieving a huge agency win for Creata by orchestrating the “Finding Nemo” campaign for McDonalds' – ranking as #3 most successful Happy Meal promotion in McDonald's history – which sold over 180 million toys. Satyajit helped secure the McDonald's account for Creata, one of the largest marketing and premium agencies in the world.

Satyajit orchestrated development and market launch of multi-million-dollar revenue generating product innovation Video-in-Print™ (VIP), the world's first HD video embedded in print packaging and loyalty applications used by Fortune 500 Brands. VIP Magazine insert first featured in Entertainment Weekly for Pepsi and CBS Network. Invented dozens of products Satyajit created and launched industry-first disruptive loyalty programs for specialty giftcard and giftcard holder category with major mass retailer like Target, Walmart and others.

Engineered a $500 million new disruptive industry model in a stagnant loyalty/gift card industry.