PRESS RELEASE : Heidelberger Druckmaschinen AG: Heidelberg wallboxes far exceed sales expectations - e-mobility business already profitable

DGAP-News: Heidelberger Druckmaschinen AG / Key word(s): Development of Sales 
Heidelberger Druckmaschinen AG: Heidelberg wallboxes far exceed sales expectations - e-mobility business already 
profitable 
2021-05-11 / 08:28 
The issuer is solely responsible for the content of this announcement. 
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- Sales in this area of business double to over EUR 20 million in FY 2020/21 
- Positive margin despite progressive capacity expansions 
- Additions to product portfolio, regional expansion, and new sales partnerships offer dynamic growth potential 
- Heidelberg Wallbox Home Eco comes out top in tests once again 
- Wallbox business to be transferred to a dedicated subsidiary for faster expansion 
Based on provisional figures for financial year 2020/21 (April 1, 2020 to March 31, 2021) that are yet to be audited, 
Heidelberger Druckmaschinen AG (Heidelberg) has far exceeded its own growth predictions in the area of e-mobility. 
Soaring demand has resulted in sales of over EUR 20 million - some way above the target of around EUR 15 million 
communicated in the fall of 2020, which was already far higher than the figure of around EUR 10 million for the previous 
year. Furthermore, despite increased growth investments, Heidelberg has already achieved a positive margin for its 
electric vehicle charging stations (wallboxes). Since moving into this segment just three years ago on the basis of the 
technology expertise and innovation know-how available 
in-house, Heidelberg has increased its market share in German-speaking countries to approximately 20 percent. The 
company has sold some 45,000 wallboxes to end customers since 2018. 
"With its wallboxes, Heidelberg has taken up a leading position in a market that is enjoying rapid growth. Demand for 
our products is booming, and we've significantly exceeded our sales targets for financial year 2020/21. Despite the 
start-up nature of the business, we're already in the black. We intend to further increase the value of the Group as a 
whole by rapidly expanding our e-mobility portfolio," says Heidelberg CEO Rainer Hundsdörfer. 
Planned capacity expansion reflects dynamic growth in demand 
Heidelberg is expecting this momentum to continue in financial year 2021/22, and industry experts are predicting growth 
rates exceeding 20 percent. Accordingly, the company is further expanding its production capacities at Heidelberg 
headquarters in Wiesloch-Walldorf. Having just commissioned the second production line, the target is to achieve a 
further doubling of capacity by the end of the year. With wallboxes currently being manufactured around the clock in 
three shifts, there are also plans to increase the number of staff working in this area from the current level of 100. 
Additions to product portfolio, regional expansion, and further sales partnerships consolidate growth 
Future growth is based on continuously adding to the product portfolio, but also on the planned regional expansion - in 
Europe to start with and on other continents at some point down the line. The company has also significantly increased 
the number of sales platforms being used. In addition to highly successful online sales through companies such as 
Amazon, products have also been available from retail outlets since April, and partnerships with energy suppliers such 
as E.ON are also having an increasingly positive impact. 
As for adding to the product portfolio, the company has just announced the launch of the Heidelberg Combox system for 
web-based control of charging processes. This product innovation was showcased along with the entire e-mobility 
portfolio at the virtual Hannover Messe from April 12 to 16, 2021 (see also press release dated April 8, 2021). 
Customers appreciate the high quality, reliability, and robustness of Heidelberg wallboxes, and also their simple and 
versatile operation. Based on these criteria, the charging stations have already obtained top marks in various product 
comparisons, such as the latest comparative test of online magazine EFAHRER. Having already come out top in the 2019 
test of German automobile association ADAC with a 1.1 (very good) rating, the Heidelberg Wallbox Home Eco unit once 
again led the field in the EFAHRER test on home charging stations for electric cars. The magazine's assessment was as 
follows: "The Heidelberg Home Eco sets new standards when it comes to price and performance. Safe and easy to use, it 
ensures reliable charging up to 11 kW. The Home Eco benefits from high-quality workmanship and also impresses with its 
affordable price tag. To sum up, anyone who is looking for a safe and reliable 11 kW wallbox that is kind on the wallet 
need look no further than the Home Eco from Heidelberg." 
Transfer to dedicated company for faster expansion 
Especially in view of the planned expansion and the capacity increases referred to above, Heidelberg is currently 
looking into numerous options for future cooperation, expansion, and financing. Spinning off wallbox business to a 
dedicated limited liability company (GmbH) is therefore the next logical step. 
As Hundsdörfer explains: "We're separating our wallbox activities from our core business to ensure they can develop 
even faster and more flexibly. We're also open to working with strategic partners who offer complementary products. The 
move into 
e-mobility and wallboxes has become a real success story for us." 
Figure 1: The company continues to expand its wallbox production capacity at Heidelberg's headquarters in 
Wiesloch-Walldorf. 
Figure 2: Around 45,000 Heidelberg wallboxes have already been sold to end customers since 2018. 
Additional details about Heidelberg wallboxes: 
Internet: wallbox.heidelberg.com 
E-mail: [e-mail] 
Wallbox hotline: [phone] 
For additional details about the company and image material, please visit the Press Lounge of Heidelberger 
Druckmaschinen AG at www.heidelberg.com. 
Heidelberg IR now on Twitter: 
Link to the IR Twitter channel: https://twitter.com/Heidelberg_IR 
On Twitter under the name: @Heidelberg_IR 
Further information: 
Corporate Communications 
Thomas Fichtl 
Phone: [phone] 
Fax: [phone] 
E-mail: [e-mail] 
Investor Relations 
Robin Karpp 
Phone: [phone] 
Fax: [phone] 
E-mail: [e-mail] 
Important note: 
This press release contains forward-looking statements based on assumptions and estimations by the Management Board of 
Heidelberger Druckmaschinen Aktiengesellschaft. Even though the Management Board is of the opinion that those 
assumptions and estimations are realistic, the actual future development and results may deviate substantially from 
these forward-looking statements due to various factors, such as changes in the macro-economic situation, in the 
exchange rates, in the interest rates, and in the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft 
gives no warranty and does not assume liability for any damages in case the future development and the projected 
results do not correspond with the forward-looking statements contained in this press release. ----------------------------------------------------------------------------------------------------------------------- 

2021-05-11 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de -----------------------------------------------------------------------------------------------------------------------

Language:     English 
Company:      Heidelberger Druckmaschinen AG 
              Kurfürsten-Anlage 52-60 
              69115 Heidelberg 
              Germany 
Phone:        [phone] 
Fax:          [phone] 
E-mail:       [e-mail] 
Internet:     www.heidelberg.com 
ISIN:         DE0007314007 
WKN:          731400 
Indices:      SDAX 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  1194802 
 
End of News   DGAP News Service 
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1194802 2021-05-11

 
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May 11, 2021 02:30 ET (06:30 GMT)