Pure Piraña, developed with all-natural flavours, enters Mexican &
Pure Piraña demonstrates HEINEKEN’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands. Containing fewer than 100 calories per 330ml can and made with all-natural flavours, the new beverage is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.
Pure Piraña is a refreshing mix of carbonated pure mineral water, a dash of natural fruit flavours and contains 5% alcohol. The result is a
Pure Piraña joins HEINEKEN’s portfolio of more than 300 global and local brands.
Editorial Information
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About HEINEKEN
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs over 85,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries.
About Pure Piraña
Pure Piraña is a refreshing mix of carbonated pure mineral water, a dash of natural fruit flavours and contains 5% alcohol. It is low in carbs, low in sugar, contains fewer than 100 calories per 330ml can and is vegan-friendly. With up to nine different flavours to choose from, Pure Piraña offers an exciting new taste experience for anyone looking for a low-calorie, fruity-but-not-sweet alcoholic drink option.
Attachments
- HEINEKEN press release Pure Piraña (17_09_2020)
- Photo for editorial use: Pure Piraña
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