HelloFresh at a Glance

3 months

3 months

YoY

6 months

6 months

YoY

Key Figures

ended

ended

ended

ended

growth

growth

30 June 21

30 June 20

30 June 21

30 June 20

Key Performance Indicators

Group

Active customers (in millions)

7.68

4.18

83.7%

Number of orders (in millions)

30.98

18.10

71.2%

60.28

32.84

83.6%

Orders per customer

4.0

4.3

(7.0%)

Meals (in millions)

254.1

148.9

70.7%

493.1

260.2

89.5%

Average order value (EUR)

50.2

53.7

(6.5%)

Average order value constant currency

52.3

53.7

(2.6%)

(EUR)

USA

Active customers (in millions)

3.82

1.98

92.9%

Number of orders (in millions)

15.58

8.87

75.6%

30.68

17.81

72.3%

Orders per customer

4.1

4.5

(8.9%)

Meals (in millions)

118.4

63.9

85.3%

232.3

125.1

85.7%

Average order value (EUR)

54.4

59.2

(8.1%)

Average order value constant currency

59.6

59.2

0.7%

(EUR)

International

Active customers (in millions)

3.86

2.20

75.5%

Number of orders (in millions)

15.40

9.24

66.7%

29.60

15.03

96.9%

Orders per customer

4.0

4.2

(4.8%)

Meals (in millions)

135.7

85.0

59.6%

260.8

135.1

93.0%

Average order value (EUR)

46.0

48.3

(4.8%)

Average order value constant currency

44.8

48.3

(7.2%)

(EUR)

2

Interim Report 2021

HelloFresh SE

3 months

3 months

YoY

6 months

6 months

YoY

Key Figures

ended

ended

ended

ended

growth

growth

30 June 21

30 June 20

30 June 21

30 June 20

Results of operations

Group

Revenue (in MEUR)

1,555.0

972.1

60.0%

2,997.9

1,671.2

79.4%

Revenue constant currency (in MEUR)

1,618.7

972.1

66.5%

3,129.2

1,671.2

87.2%

Contribution Margin (in MEUR)*

403.5

254.9

58.3%

810.2

456.1

77.6%

Contribution Margin (in % of Revenue)*

25.9%

26.2%

(0.3 pp)

27.0%

27.3%

(0.3 pp)

AEBITDA (in MEUR)

157.8

153.6

2.7%

317.0

216.7

46.3%

AEBITDA (in % of Revenue)

10.1%

15.8%

(5.7 pp)

10.6%

13.0%

(2.4 pp)

USA

Revenue (in MEUR)

846.9

525.9

61.0%

1,649.4

962.6

71.3%

Revenue constant currency (in MEUR)

928.4

525.9

76.5%

1,805.2

962.6

87.5%

Contribution Margin (in MEUR)*

226.7

127.8

77.4%

460.2

259.3

77.5%

Contribution Margin (in % of Revenue)*

26.7%

24.2%

2.5 pp

27.8%

26.8%

1.0 pp

AEBITDA (in MEUR)

91.2

81.9

11.4%

183.7

131.5

39.7%

AEBITDA (in % of Revenue)

10.8%

15.5%

(4.7 pp)

11.1%

13.6%

(2.5 pp)

International

Revenue (in MEUR)

707.9

446.2

58.7%

1,348.3

708.6

90.3%

Revenue constant currency (in MEUR)

690.3

446.2

54.7%

1,324.0

708.6

86.8%

Contribution Margin (in MEUR)*

181.7

130.3

39.4%

359.4

202.6

77.4%

Contribution Margin (in % of Revenue)*

25.6%

29.1%

(3.5 pp)

26.5 %

28.5%

(2.0 pp)

AEBITDA (in MEUR)

85.7

84.2

1.8%

171.1

110.4

55.0%

AEBITDA (in % of Revenue)

12.1%

18.8%

(6.7 pp)

12.7%

15.5%

(2.8 pp)

Group Financial Position

Net working capital (in MEUR)

(288.1)

(165.2)

(288.1)

(165.2)

Cash flow from operating activities (in

103.1

148.9

311.3

281.4

MEUR)

Cash and cash equivalents (in MEUR)

933.4

611.5

933.4

611.5

Free cash flows (in MEUR)

61.2

131.8

232.8

243.0

* Net of share-based compensation expenses

3

Interim Report 2021

HelloFresh SE

Contents

A Interim Group Management Report......................................................................................................................

5

1.

Fundamentals of the Group............................................................................................................................

6

2.

Economic Position...........................................................................................................................................

6

3.

Position of the Group......................................................................................................................................

7

4.

Risk and Opportunity Report..........................................................................................................................

13

5.

Outlook.............................................................................................................................................................

14

B Interim Condensed Consolidated Financial Statements...................................................................................

16

Interim Condensed Consolidated Statement of Financial Position....................................................................

17

Interim Condensed Consolidated Statement of Comprehensive Income...........................................................

19

Interim Condensed Consolidated Statement of Changes in Equity....................................................................

20

Interim Condensed Consolidated Statement of Cash Flows................................................................................

21

Explanatory Notes to the Interim Condensed Consolidated Financial Statement............................................

23

C Further Information................................................................................................................................................

30

Responsibility Statement by the Management Board..........................................................................................

30

Auditor Review Report.............................................................................................................................................

31

Glossary.....................................................................................................................................................................

32

Financial Calendar....................................................................................................................................................

34

Imprint.......................................................................................................................................................................

35

4

Interim Report 2021

HelloFresh SE

  • Interim Group Management Report

of HelloFresh Group as of 30 June 2021

1

Fundamentals of the Group....................................................................................................................................

6

2

Economic Position...................................................................................................................................................

6

2.1

General Economic Conditions.........................................................................................................................

6

2.2

Course of Business............................................................................................................................................

6

2.3

HelloFresh Share and Share Capital Structure..............................................................................................

6

3

Position of the Group..............................................................................................................................................

7

3.1

Earnings Position of the Group........................................................................................................................

7

3.2

Financial Position of the Group.......................................................................................................................

8

3.3

Asset Position of the Group..............................................................................................................................

9

3.4

Financial Performance of the Reportable Segments....................................................................................

10

3.4.1 Financial Performance of US Segment................................................................................................

10

3.4.2 Financial Performance of International Segment..............................................................................

11

4

Risk and Opportunity Report.................................................................................................................................

13

5

Outlook......................................................................................................................................................................

13

5.1

Economic Conditions........................................................................................................................................

14

5.2

Outlook..............................................................................................................................................................

15

5

Interim Report 2021

HelloFresh SE

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HelloFresh SE published this content on 10 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 August 2021 04:38:24 UTC.