Q2 2021 RESULTS

August 10th, 2021

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This document includes certain financial measures not presented in accordance with IFRS, including, but not limited to, AEBITDA. These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to result for the period or other measures of profitability, liquidity or performance under IFRS. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure.

Q2 Results 2021

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OUR MISSION

AT

WE CHANGE THE

WAY PEOPLE EAT

FOREVER

OUR VISION

THE WORLD'S

LEADING, FULLY

INTEGRATED FOOD

SOLUTIONS GROUP

Q2 Results 2021

3

Q2 Highlights

Continued strong growth in customers across both segments to record 7.7m

Order rates maintained well ahead of pre-pandemic levels, despite easing of restrictions Constant currency revenue growth of 66.5% to €1.6bn

Industry leading profitability with €158m AEBITDA, a margin of 10.1%

Progress along all strategic dimensions: New geographies (Norway), brands (GreenChef UK), verticals (RTE AU)

2021 full year guidance raise to between 45%-55% CC Revenue Growth

Increased infrastructure investment lead to revised AEBITDA margin outlook of between 8.25%-10.25%

Q2 Results 2021

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We continued our TAM expansion via geographic and brand rollouts

HelloFresh launch in Norway

Following successes in Sweden and Denmark, HelloFresh launches into the next Nordic market

2.5m households market opportunity

Leverage technology and supply chain

network

New state-of-the art FC near Oslo

Green Chef launch in UK

As part of our expansion strategy, we have brought America's No. 1 sustainable meal-kit brand to the UK

Incremental TAM expansion

Tailored for the health-savvy UK

customer

Distinctive customer offering to cement

our market leadership in the UK

Q2 Results 2021

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HelloFresh SE published this content on 10 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 August 2021 06:29:38 UTC.