Hemnet Group AB (publ) strengthens its management team by hiring Lisa Farrar as Chief Operating Officer (COO). The role entails overall responsibility for the company's commercial operations. Hemnet has experienced significant growth in recent years, with the number of employees growing from 92 to 135 between 2019 and 2022, while doubling its revenue.

The recruitment of Lisa Farrar is a strategic step to enhance the company's commercial operations through optimal synergy between product, pricing, packaging, sales, marketing, and customer experience. Lisa Farrar brings extensive experience in the digital sector from various industries and companies. She has previously held several executive roles, including Chief Experience Officer at IVC Evidensia, Chief Digital Officer at Nordic Choice Hotels (now Strawberry), and Managing Director at Orbitz/MrJet.

Lisa Farrar will assume her position at Hemnet no later than December 20, 2023. She will then take over the ultimate responsibility for the company's product, sales, customer service, and commercial teams.