Herbalife Nutrition announced the newest addition to its Herbalife24® product line, Liftoff®. The convenient stick pack makes it easier to pour the effervescent powder into an 8-fluid ounce water bottle, shake, and consume for an instantaneous feeling of energy and mental focus. The stick pack was a result of consumer feedback. Specifically, as the exclusive sports nutrition partner of the LA Galaxy, Herbalife Nutrition received feedback that its popular Liftoff product was a favorite among players. It was a natural fit to add it in the Herbalife24® product line as an option for professional athletes because it is NSF Certified for Sport® and many athletic organizations require that their athletes consume products that are clean and free from banned substances. Herbalife24® Liftoff® comes in two new flavors: Blackberry Spark and Pineapple Push, giving the user the caffeine boost user need to stay alert and focused. Caffeine (75 milligrams) is naturally thermogenic and temporarily increases the user’s metabolism. The product is formulated with panax ginseng root extract. Ginsenosides, bio-active compounds found in panax ginseng, support brain function, accelerate memory recall and help reduce the feeling of mental fatigue. With 351 mg per serving, this unique proprietary blend includes panax ginseng, L-taurine, caffeine, guarana extract and inositol. It is also loaded with Vitamin C, and a spectrum of energy-supporting B vitamins: B1, B2, B3, B5, B6, B7 and B12. The product contains zero sugar, no artificial flavors or sweeteners, is 15 calories per serving, contains 30 stick packs per box and retails for $69.30. The product is available exclusively through Herbalife Nutrition independent distributors who support their customers who are everyday athletes, reinforcing the company's purpose for the Herbalife24 line: nutrition for the 24-hour athlete.