Hewlett Packard Enterprise announced that it has been selected by German soccer club SV Werder Bremen to jointly drive a comprehensive digital transformation initiative aimed at advancing fan experience and data intelligence. As part of the project, HPE will deploy and manage an edge-to-cloud infrastructure and the analytics and data lakehouse platform HPE Ezmeral. This will be the foundation for launching a range of digital services in the coming months and years, including the new official Werder app and data analytics to support the club's decision making.

The cloud-native HPE Ezmeral platform will be the foundation for the continuous analysis of data from various sources inside and outside Werder's stadium. The platform provides a unified access to distributed data, to analytics tools and data-operations processes.