Press Release
Paris, October 8, 2012
Hi-Media Ad-eXchange connects to the advertising marketplace, Facebook ExchangeLeader amongst independent advertising marketplaces in Europe, Hi-Media Ad-eXchange is enriching what it offers with Facebook Exchange. Thanks to the auction mechanism, advertisers are able to target and distribute their advertising campaigns to 955 million members around the world.
Communicate on the 1st social network in the worldThe Hi-Media Group, via its Real time-bidding system, offers advertisers and advertising agencies numerous advertising spaces per page. With a unique interface, audience targeting is operated through a range of behavioral criteria, on the basis of information collected by Hi-Media, and the content related mechanism. Through Hi-Media Ad- eXchange, professionals are making sure of their singular presence on the 1st social network in the world, reaching 1 billion active users.
Hi-Media Ad-eXchange 1st independent marketplace in Europe
The inventories of the Facebook Exchange platform are added
to the 20 billion Ad impressions already available through
Hi-Media Ad-eXchange. The Group's market place promotes the
audience of websites that are in the top 300 most important
in each of the 9
European countries where the Group operates: RTL, La Tribune,
Skyrock, Meetic and Jeuxvideo.com in France; Allocine,
Aufeminin, Mappy.be and Ebay in Belgium; Stayfriends,
Universal Music and TUI in Germany; National Football League
and Visit London in the United Kingdom; Viamichelin and
Autoscout in Spain; Alfeminile and Ebay in Italy.
Until now, Hi-Media Ad-eXchange has targeted more than 163
million unique internet users every month and offers several
tens of billions of promotional items to be bought and
sold.
Cyril Zimmermann, founder and Chief Executive Officer of
Hi-Media Group: "We are delighted to offer our customers
direct access to Facebook inventories. Our teams work
continuously in order to enrich the supply of the marketplace
with new inventories, new targeting abilities, an in-house
technology specialized in advertising retargeting solutions,
and new advertising data analysis functionalities for
advertisers and publishers".
About Hi-Media Group:
Hi-Media is one of the largest European digital media groups.
Its business model relies on two different revenue streams:
online advertising via Hi-Media Advertising and online
content monetization via Hi-Media Payments. The group, which
operates in 9 European countries, employs more than 472
people and in 2011 posted over 230 million Euros in
sales.
Independent since its creation in 1996, the company is listed
on the Euronext Paris and is included in the CAC Small and
CAC All-Tradable indices.
ISIN code: FR0000075988.
For more information, visit our website: www.hi-media.comand our blog: http://blog.hi- media.com
Presse contacts:
Citigate Dewe Rogerson:Servane Taslé: 01 53 32 78 94 - 06 66 58 84 28 - Mail: servane.tasle@citigate.fr
This press release does not constitute an offer to sell, or a solicitation of an offer to buy Hi-Media shares. If you wish to obtain more complete information about Hi-Media, please refer to our Internet site http://www.hi-media.comunder the Corporate Information heading.
This press release may contain some forward-looking statements. Although Hi-Media considers that these statements are based on reasonable hypotheses on the publication date of this release, they are by their very nature subject to risks and uncertainties that could cause the actual results to differ from those indicated or projected in these statements. Hi-Media operates in a continually changing environment and new risks could potentially emerge. Hi- Media assumes no obligation to update these forward-looking statements, whether to reflect new information, future events or other circumstances.
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