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Hilton's Iconic Luxury Brand Waldorf Astoria and Lifestyle Brand Canopy by Hilton to Debut in Osaka; Dual-brand signing signals confidence and growth opportunities in Japan

12/24/2021 | 08:35am EDT

OSAKA, Japan - Hilton (NYSE: HLT) has signed milestone management agreements with ORIX Real Estate Corporation to bring its iconic luxury brand, Waldorf Astoria Hotels & Resorts, as well as its lifestyle brand, Canopy by Hilton to Osaka, Japan. Expected to open in 2025 and 2024 respectively, Waldorf Astoria Osaka and Canopy by Hilton Osaka Umeda will be developed by Orix Real Estate Corporation and managed by Hilton.

Clarence Tan, senior vice president, development, Asia Pacific, Hilton, said, 'We are delighted to round up the year strong with two landmark signings with our esteemed partner, ORIX Real Estate Corporation. The signings are testament to Hilton's commitment to expand our footprint in Japan, which has long been one of our key growth markets in Asia Pacific. Osaka has been a strategic location for Hilton, and this deal reflects the optimism we collectively have in Osaka's burgeoning travel market, in time for the World Expo in 2025, at which time we will welcome guests with five Hilton-branded hotels in Osaka.'

Both hotels will be situated within the site of the Umekita Second Project, an urban redevelopment project north of Osaka Station which is approximately 50 kilometers from Kansai International Airport and offers excellent access to nearby cities including Kyoto, Nara and Kobe.

Nils-Arne Schroeder, vice president, luxury & lifestyle, Asia Pacific, Hilton, said, 'It is an exciting time for us to be launching our Canopy by Hilton brand in Japan and there is no better place for us to be bringing the vibrant energy that every hotel under the brand is renowned for than one of the most desirable neighbourhoods in the multicultural and cosmopolitan city of Osaka. With the addition of Waldorf Astoria Osaka, coupled with the recent opening of Asia Pacific's first LXR Hotels & Resorts property in Kyoto, we will offer the full spectrum of luxury and lifestyle experiences in prime tourism destinations in Japan while setting a new benchmark for exceptional hospitality in the country, delivering unparalleled levels of service and positive guest experiences.'

Waldorf Astoria Osaka

Unified by their inspirational environments and legendary True Waldorf Service, Waldorf Astoria Hotels & Resorts deliver graceful service from the moment a guest books through checkout. The iconic luxury brand has a portfolio of nearly 35 iconic properties in landmark locations around the world, all of which share a relentless commitment to personal service and culinary expertise.

Opening in 2025, Waldorf Astoria Osaka will span 12 stories of a 39-story high-rise in the south district of the Umekita Second Project. The hotel will feature a total of 252 guest rooms ranging from 50 square meters, and three distinctive restaurants including Peacock Alley, the iconic lounge and bar synonymous with the Waldorf Astoria brand offering guests a delightful destination to unwind at any time of the day.

Guests will enjoy True Waldorf Service across the entire stay experience delivered by dedicated personal concierges to create unforgettable memories, with access to leisure facilities including an indoor pool, wellness center and fitness center. Couples looking to celebrate life can hold their wedding ceremonies in the hotel's dedicated chapel, while business and leisure events can be held at the hotel's extensive banquet and meeting facilities.

Canopy by Hilton Osaka Umeda

Canopy by Hilton, Hilton's first lifestyle brand, is an energizing boutique hotel brand designed to invite the city in, and to ensure that guests have a positive stay whilst enjoying the best of the neighborhood in which it sits. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience.

Canopy by Hilton Osaka Umeda will be located in a 26-story high-rise in the north district of the Umekita Second Project. Spanning 16 stories, the 308-room hotel will feature Canopy Central with a rooftop bar, the hub of the hotel where guests can feel like an extension of the neighborhood.

The hotel will also have a Transfer Lounge with a fitness center and meeting rooms, and a cafe on the ground level facing the park. Guests looking for an authentic local experience will enjoy the dining experience with menus inspired by the local Osaka culture that will make both guests and locals feel at home.

Toyonori Takahashi, senior managing executive officer, ORIX Real Estate Corporation, said, 'We have been closely working with Hilton as a partner in Japan since the launch of Hilton Okinawa Chatan Resort in July 2014. As part of Osaka's significant Umekita Second Project, we are very pleased to welcome the first Waldorf Astoria in the Kansai region, Hilton's luxury brand that truly elevates the prestige of Osaka, and Canopy by Hilton, marking its debut in Japan, a lifestyle brand offering where guests can experience the local culture, food and history of the city.'

Guests at both hotels can access benefits of their Hilton Honors membership, the award-winning guest loyalty program for Hilton's 18 distinct hotel brands. Members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive Member discount and free standard Wi-Fi.

To learn more, please visit newsroom.hilton.com/waldorfastoria and newsroom.hilton.com/canopy.

(C) 2021 Electronic News Publishing, source ENP Newswire

Stocks mentioned in the article
ChangeLast1st jan.
HILTON WORLDWIDE HOLDINGS INC. 2.46% 141.921 Delayed Quote.-11.23%
ORIX CORPORATION 1.89% 2421 Delayed Quote.1.21%
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Financials (USD)
Sales 2022 8 262 M - -
Net income 2022 1 066 M - -
Net Debt 2022 7 796 M - -
P/E ratio 2022 35,5x
Yield 2022 0,32%
Capitalization 38 541 M 38 541 M -
EV / Sales 2022 5,61x
EV / Sales 2023 4,81x
Nbr of Employees 142 000
Free-Float 82,3%
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Technical analysis trends HILTON WORLDWIDE HOLDINGS INC.
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Mean consensus OUTPERFORM
Number of Analysts 22
Last Close Price 138,47 $
Average target price 154,33 $
Spread / Average Target 11,5%
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Christopher J. Nassetta President, Chief Executive Officer & Director
Kevin J. Jacobs CFO & President-Global Development
Jonathan D. Gray Non-Executive Chairman
Douglas Mark Steenland Lead Independent Director
Judith A. McHale Independent Director
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