Hitachi : Intellectual Property Strategy

R&D and IP Strategy Briefing

Intellectual Property Strategy

December 5, 2022

Stephen Manetta

Chief Intellectual Property Officer,

Hitachi, Ltd.

© Hitachi, Ltd. 2022. All rights reserved.

Key Messages Today

CIPO office leads to

1	Accelerate advancement in globalizing Hitachi's innovation leadership
through a strong, world-class Global IP Function

→ 2～8 pages

Strengthen forward looking IP activities that contribute to

2 digital service business (Lumada) growth and the creation, protection and advancement of innovation

		→ 9～11 pages
	Harmonize and drive the Global IP Function across the Hitachi Group
3
as a trusted partner to the Group businesses in support and
	advancement of business objectives	→ 12 page

CIPO: Chief Intellectual Property Officer

© Hitachi, Ltd. 2022. All rights reserved.

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1. Hitachi Business and IP Evolution

Accelerate innovation and support growth through IP

2009-

Business

Steer our business to

Digitalization

Mid-term Management Plan 2012, 2015 ('10-'15)

IP

social innovation

Protect products in competitive strategy

Promote co-creation with customers as One Hitachi

Secure reusable IP resulting from co-creation

Mid-term Management Plan 2018, 2021 ('16- '21)

		Mid-term Management Plan 2024
	Business to become more
	('22-)
	global. Addition of Hitachi
	Accelerate global growth by Green,
	Energy, GlobalLogic, etc.
		Digital and Innovation
	IP organization supports M&A
	and PMI	Support and advance
		Green, Digital, and Innovation

Growth Enterprise value

Accelerate innovation(value creation) andrisk mitigation through IPstrategy

Branding	Patent	IP	Data	Copyright
Trademark	Knowhow	Design	Trade secret

CIPO Office to Lead Group IP Function

Stephen Manetta CIPO

© Hitachi, Ltd. 2022. All rights reserved.

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2. Recent Activities and Achievements

National Commendation for Invention

2022 National Commendation for Invention "Prime Minister's Award"*1

Insulation resin structure for 800V in-vehicle inverter that enables quick charging

Example: 800V inverter power module for EV

IAM*2: Selected as the Asia IP Elite for 2022

Subsequent to election of IAM Strategy 300, we selected as the Asia IP Elite for 2022 by IAM.

Top 100 Global Innovator Awarded for 11 consecutive years

Evaluated by Clarivate based on patent data

Presented to the world's most innovative companies and institutions

Number

Evaluation Global item:

Impact

WIPO GREEN*3: Collaboration movie

As a partner of WIPO Green, produced the collaboration movie introducing IP activities in the environmental field with WIPO*4

*1 JP Patent 6200871 *2 Intellectual Asset Management *3 WIPO: World Intellectual Property Organization, WIPO GREEN: Environmental Technology Transfer Platform *4 https://www.youtube.com/watch?v=sk18jbfqqSk

© Hitachi, Ltd. 2022. All rights reserved.

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3. The IP Function- Balance of Interests

Business Interests:

• Digitization driven activities
• Create value through creating customer benefit
• Return on R&D Investment/revenue generation (e.g., commercialization)
• Develop and protect Competitive Advantage
• Risk Mitigation/avoidance → certainty
• Market development and protection through
• • Complying with/Influencing Government Policy
  • Beneficial Standardization participation and efforts

gap	Global IP Function to work in partnership
	with the Group Businesses to
	"close the gap"

Traditional Perception of IP Function:

• Patent and Technology focused
• Invention driven
• Asset procurement (Patents, Trademarks)
• Legal and Technical Issues

© Hitachi, Ltd. 2022. All rights reserved.

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