As Karla Avila, Head of Disensa El Salvador, explained at the Holcim Investor Day 2025: "With Disensa's business model, the conversation transitions from price to a comprehensive value proposition. After converting to Disensa, our stores increase their sales from 20 to 35%." Finally, suppliers can expand their reach to new customers and markets, driving demand for their products with greater commercial and operational efficiency. [...]

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Holcim AG published this content on April 29, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on April 29, 2025 at 11:29 UTC.