Hollywood Bowl Group plc announced the appointment of Asheeka Hyde will be appointed as an independent Non-Executive Director of the Company, and as a member of the Audit, Nomination and Corporate Responsibility Committees, effective 23 June 2025. Asheeka has almost 20 years of experience building, developing, and leading award-winning agile Data, Analytics, and AI teams. She is currently the Group Technology Director - Data, Analytics and AI for SSP Group, a global leading operator of food and beverage outlets in travel locations. She was previously Head of Trading Analytics at Dunelm, and has experience working across multiple geographies and in different industries including retail (Walgreens Boots Alliance), automotive (Jaguar Land Rover) and financial services (Capital One Bank).
Her Date of birth is: December, 1982.
