DGAP-News: home24 SE / Key word(s): Half Year Report/Half Year Results 
home24 SE: home24 continues to grow strongly in Q2 2021 and increases revenue by 41% compared to Q2 2020 - targeting 
EUR 1 billion in revenue by the end of 2023 
2021-08-10 / 07:45 
The issuer is solely responsible for the content of this announcement. 
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home24 continues to grow strongly in Q2 2021 and increases revenue by 41% compared to Q2 2020 - targeting EUR 1 billion 
in revenue by the end of 2023 
  . home24 continues strong growth: In Q2 2021, revenues grew by 41% to EUR 166 million at constant currency - on top 
    of 49% growth in Q2 2020. 
  . In the first half of 2021, revenues increased to EUR 325 million, representing a year-over-year growth of 52% at 
    constant currency. 
  . Adjusted EBITDA margin remained positive at 2.5% in Q2 2021 and at 1.4% in H1 2021, consistent with the strategy of 
    increased investment in further growth. 
  . Outlook 2021: revenue growth expected in the upper half of the previous guidance, with a currency-adjusted revenue 
    growth of 28% to 38% (previously 20% to 40%) and an adjusted EBITDA margin in the range of 0% to +2% (unchanged). 
  . Since the IPO, home24 has now grown by an annual average of 39% at constant currency from Q2 2018 to Q2 2021. 
  . home24 is targeting the EUR 1 billion revenue mark on an annualized basis by Q4 2023. 
Berlin, 10 August 2021 - home24 SE ("home24", the "Company") continues its strong growth path in Q2 2021. Even after 
the re-opening of the brick-and-mortar retail stores, growth momentum remains at a sustained high level. After years of 
continuous profitability improvements combined with strong growth, home24 is now leveraging the strong momentum to step 
up its growth investments to take advantage of the enormous market potential offered by the continued increase in 
online demand in the home & living sector. 
In the past quarter, the Company increased its revenue year-over-year by 41% to EUR 166 million at constant currency. 
Thereby, Q2 2020 was already characterized by very strong growth with a growth rate of 49% at constant currency. In Q2 
2021, both Company segments contributed equally to the growth: Europe increased its revenues to EUR 138 million 
(previous year: EUR 97 million), corresponding to a year-over-year growth of 42%. Brazil grew by 39% to EUR 28 million 
(previous year: EUR 22 million) in the same period at constant currency. 
home24 generated revenues of EUR 325 million in the first half of 2021, representing a currency-adjusted growth of 52% 
compared to H1 2020 (previous year: EUR 222 million). Excluding currency effects, revenues increased by 47% compared to 
the same period of the previous year. This revenue growth was driven primarily by a significant increase in active 
customers of 37% to 2.4 million. home24 continues to step up investments in customer acquisition to further take 
advantage of the positive momentum. The adjusted EBITDA margin remained positive at 2.5 % in Q2 2021 and at 1.4 % in H1 
2021. The Company remains within its announced corridor for 2021 of 0% to 2% adjusted EBITDA margin and is successfully 
pursuing its strategy of reinvesting additionally generated contribution margins in further growth. Overall, home24 has 
now reported a positive adjusted EBITDA for three half-years in a row and thus since the H1 2020. 
As a result of the strong first half of 2021 and based on the order intake and results achieved to date, home24 expects 
annual revenues in the upper half of the previous guidance. The Company now projects revenue growth rates in constant 
currency in the range of 28% to 38% (previously 20% to 40%) for the full year 2021. The Company also continues to 
expect to achieve an adjusted EBITDA margin in the range of 0% to 2% for the full year 2021. 
"We look back on a remarkable first half of 2021 marked by sustained strong growth. Our recent results confirm us in 
our strategy. The roll-out of our logistics and warehouse capacities as well as innovative technology solutions in the 
past have laid the foundation for our current achievements. In the stormy growth of the last quarters, the home24 
platform has passed its endurance test and proven that it can handle the increased demand," says Marc Appelhoff, CEO of 
home24. "In addition, the willingness to buy furniture online has noticeably increased. In the first half of the year, 
we recorded more active customers than ever before - confirming that our new customers remain active even after the 
re-opening of brick-and-mortar retail. At the same time, the order volume increased in this time period. We are 
continuously improving our offering and service throughout our markets and are therefore very confident that we will 
continue to outperform the market in the coming years. Our goal is to achieve the milestone of one billion euro revenue 
on an annualized basis by the end of 2023.". 
In order to drive future growth and continue to offer customers the best possible shopping experience, home24 is 
investing in the expansion of its curated assortment as well as in an extension of its showroom concept as an 
additional customer acquisition channel and to make the brand more tangible. An increased focus will also be placed on 
internationalization in order to achieve a significant size in the European markets outside the DACH region. 
 
Most relevant financial figures at a glance 
Non-financial KPIs                                Unit   H1 2021   H1 2020   Change      Q2 2021   Q2 2020   Change 
                                                                                                                    14% 
                                                                                                              [16% LFL^ 
Gross order value                              in EURm     474.2     345.7      37%        214.6     187.6           1] 
                                                                                             16% 
Gross order value growth at constant                                                   [18% LFL^ 
currency                                          in %       42%       39%      3pp           1]       72%        -56pp 
Number of orders                                  in k     1,801     1,466      23%          819       849          -4% 
Average order value                             in EUR       263       236      12%          262       221          19% 
Number of active customers (as of June 30)        in k     2,419     1,768      37%        2,419     1,768          37% 
Employees (as of June 30)                       number     1,804     1,497      21%        1,804     1,497          21% 
 
Financial KPIs                                    Unit   H1 2021   H1 2020   Change      Q2 2021   Q2 2020   Change 
Revenue                                        in EURm     325.1     221.7      47%        166.1     119.1          39% 
Revenue growth at constant currency               in %       52%       31%     21pp          41%       49%         -8pp 
Gross profit margin                               in %       44%       46%     -2pp          43%       46%         -3pp 
Profit contribution margin                        in %       28%       28%      0pp          26%       28%         -2pp 
Adjusted EBITDA margin                            in %        1%        3%     -2pp           2%        8%         -6pp 
Cash flow from operating activities            in EURm     -48.5      11.8   >-100%        -38.9       9.4       >-100% 
thereof changes in net working capital         in EURm     -49.4       8.4   >-100%        -42.8       1.4       >-100% 
Cash flow from investing activities            in EURm      -6.1      -4.8      27%         -3.2      -2.4          33% 
Cash flow from financing activities            in EURm     116.1      -4.7   >-100%         -3.5      -2.6          35% 
Cash and cash equivalents (as of June 30)      in EURm     169.7      47.4    >100%        169.7      47.4        >100% logic as of May 2021

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About home24

home24 is a leading pure-play home & living e-commerce platform in Continental Europe and Brazil. With over 100,000 home & living products in Europe and more than 200,000 articles in Latin America, home24 offers a unique selection of large and small furniture pieces, garden furniture, mattresses and lighting. This curated, broad assortment offers a significant value-for-money value proposition to customers. home24 is headquartered in Berlin and employs more than 1,500 people worldwide. The Company is active in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy. home24 is also active in Brazil under the "Mobly" brand. In Europe, home24 delivers its products above an order value of 30 euros - regardless of size and weight - free of charge to the customer's home and also offers free returns. home24's product range consists of numerous brands, including a large number of private labels. home24 is listed on the Frankfurt Stock Exchange (ISIN DE000A14KEB5). Mobly's stock is traded on the Brazilian Novo Mercado of B3 (ISIN BRMBLYACNOR5). For more information, please visit the Company's website at www.home24.com.

Competent person for this publication: Anne Gaida Senior Communications Manager +49 30 201 632 941 6

Press contact: Anne Gaida anne.gaida@home24.de Investor contact: Philipp Steinhäuser ir@home24.de

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August 10, 2021 01:45 ET (05:45 GMT)