Growth drivers remain intact as markets return to normal
Order Intake Growth
GOV growth of ~18% LFL1 in Q2 2021, on top of exceptionally high +72% in Q2 2020
EU: ~+23% LFL (vs. 67% PY)
LatAm: +0% in CC (vs. 84% PY)
Revenue Growth
Revenue growth of +41% YoY drives YTD growth rate to 52% YoY, on top of already strong 2020 comparables (Q2 2020 +49%)
Q2 2021: EU: +42%, LatAm: +39% in CC
Q2 3Y CAGR since IPO in 2018 of 39%
Profitability
Adj. EBITDA margin at +2.5%, on target with guidance, confirming reinvestment of additional profit into further growth potential, i.e. 1st order profitable marketing
Cashflow
Q2 cash flow excl. WC effects positive; WC effects partly reversible as future WC lever
Group cash position of EUR 170m creates significant headroom for taking advantage of the market opportunity in future quarters
Current Trading
Q3 to date momentum remains positive with double digit GOV growth QTD against very strong 2020 comparables - in a market environment where the offline retail space is largely back to normal
Outlook
2021 guidance specified in upper half:
Revenue growth at 28% to 38% (in CC); previously: 20% to 40% (in CC) and Adj. EBITDA margin at 0% to +2%
Well on track to reach EUR 1bn in revenue by end of 2023
Note: Group & LatAm GOV growth numbers displayed in constant currency
2
1. Like for Like calculation considers structurally lower cancellation rates due to new order creation logic as of May 2021
home24 at a glance
Our mission:
to be the online destination in Home & Living for everyday people
4
Huge addressable market with low online penetration
Global
> €560bn
Home & Living market1
home24 footprint2
> €110bn
Home & Living market
home24 footprint2
> €11bn
Online Home & Living market
€0.5bn3
(~4-5% mkt. share)
Source: Euromonitor International.
1. Home & Living market defined as Euromonitor Passport: Home and Garden categories "homewares" and "home furnishings" (2019).
2. home24 markets consist of Germany, France, Italy, the Netherlands, Belgium, Austria, Switzerland and Brazil.5
3. home24 revenue 2020
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home24 SE published this content on 10 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 August 2021 05:50:04 UTC.
home24 SE is a Germany-based company engaged in online retail of furniture and home accessories. The Company reports two operating segments: Europe and Latin America. It is active in Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy under the home24 and fashion4home brands, and in Brazil under the Mobly brand. The Company's integrated platform comprises two business models: Third party and white label products, consisting of a broad assortment of non-inventory, drop-shipped items, and Private label products, sourced directly from manufacturers and held on stock. The Company's private label offering includes such furniture brands as Studio Copenhagen, Morteens, Ars Natura, Ars Manufacti, Maison Belfort and Fredriks Modern Living, among others. The home24 e-commerce platform leverages big data analysis in its customer experience management. Apart from dedicated Websites, the Company's offering is available via mobile applications, catalogues and in showrooms.
HOME24 SE 
