Hostess Brands announced that consumer packaged goods veteran Arist Mastorides will join the Company as its Chief Customer Officer on January 10, 2022. In this capacity, Mastorides will be responsible for global sales, customer engagement and experience programs, as well as leading the company?s category insights and the enterprise activation teams. Mastorides brings more than three decades of sales, marketing, and general management experience from major CPG organizations. As Chief Customer Officer, Mastorides will lead the continued acceleration of Hostess Brands? customer and shopper based capabilities while partnering with internal functions to deliver the company?s strategic growth plans to maximize long-term value creation. In addition to leading the global sales organization, Mastorides will have oversight of the company?s enterprise activation office and the category insights function. This end-to-end suite of responsibilities will help the organization to seamlessly identify and develop opportunities, create impactful programming, and build partnerships with customers through Hostess?s category leading sales function. Mastorides will join Hostess Brands from Kimberly Clark, where he served as President of the North American Family Care division.