Hotel Chocolat : DIRECTOR/PDMR DEALINGS 1ST DECEMBER 2020

1 December 2020

HOTEL CHOCOLAT GROUP PLC

("Hotel Chocolat", the "Company" or the "Group")

PDMR Dealing

The Company announces that on 30 November 2020 Chief Operating Officer, Matt Margereson, a PDMR of the

Company, sold 25,690 ordinary shares of 0.1 pence each ("Ordinary Shares") at a price of 395 pence per Ordinary

Share. Mr Margereson's interest is now in 227,875 Ordinary Shares, representing 0.18% of the Company's issued share capital.

Previous Holding

Resultant HoldingPDMR

Number of Ordinary

SharesPercentage of issued share capital

Ordinary

Shares sold

Price of Ordinary

Shares soldNumber of Ordinary

SharesPercentage of issued share capital

Matthew Margereson

253,565

0.20%

25,690

395p

227,875

0.18%The notification below, made in accordance with the requirements of the EU Market Abuse Regulation, provides further detail.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	MATTHEW PAUL MARGERESON
2	Reason for the notification
a)	Position/status	CHIEF OPERATING OFFICER
b)	Initial notification /Amendment	INITIAL NOTIFICATION
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	HOTEL CHOCOLAT GROUP PLC
b)	LEI	213800B4D3J15PZHVY29
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	HOTEL CHOCOLAT GROUP PLC ORDINARY SHARES OF 0.1P EACH ISIN: GB00BY23CB04
b)	Nature of the transaction	SALE OF ORDINARY SHARES
c)	Price(s) and volume(s)	Price(s)Volume(s) £3.95 25,690
d)	Aggregated information - Aggregated volume - Price	n/a single transaction
e)	Date of the transaction	30 November 2020
f)	Place of the transaction	LONDON STOCK EXCHANGE, AIM

For further information:

Hotel Chocolat Group plc

c/o Citigate

+ 44 (0) 20 7638 9571

Angus Thirlwell, Co-founder and Chief Executive Officer Peter Harris, Co-founder and Development Director Matt Pritchard, Chief Financial Officer

Liberum Capital Limited - Nominated Advisor and Broker Clayton Bush

+ 44 (0) 20 3100 2222

James Greenwood

Citigate Dewe Rogerson - Financial PR Angharad Couch

+ 44 (0) 20 7638 9571

Ellen Wilton Kieran Farthing

Notes to Editors:

Hotel Chocolat is a premium British chocolatier with a strong and distinctive brand. The business was founded in 1993 by Angus Thirlwell and Peter Harris and has traded under the Hotel Chocolat brand since 2003. The Group sells its products online and through a network of 130 locations in the UK and abroad. The Group has one restaurant in the UK and a cocoa estate and hotel in Saint Lucia. The Group was admitted to trading on AIM in 2016.