Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector news

HubSpot : 38 Account-Based Marketing Stats to Know in 2021

09/27/2021 | 07:42pm EDT

As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.

But unlike sales reps - who talk to and learn from their biggest prospects each day - we don't always know tiny, but crucial, details about the brands or people we most want to sell to. So, how do we bridge the gap to better help our sales teams sell to high-priority clients? The answer to this question could be account-based marketing (or ABM).

While inbound marketing is vital for pulling general audiences and demographics to your site, service, or store, account-based marketing can help you to reel in prospects or qualified leads that are most likely to buy your product.

To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 38 stats you should know in 2021.

37 Account-Based Marketing Stats to Know in 2021 General ABM Stats
  • In 2021, 70% of marketers report using ABM, up 15% from 2020.
  • 67% of brands leverage account-based marketing.
  • "Researching Accounts" and "Identifying Target Contacts" are the top two tactics used by marketers within an ABM model.
  • In 2019, the top five account-based tactics were sales development rep outreach, digital advertising, direct mail, marketing email, and events.
  • Additionally, marketers strongly agree that personalized content (56%) and advanced data management (43%) are keys to ABM's success.
  • 57% of professionals say their companies target 1,000 accounts or under with ABM.

Image Source

Image Source

Image Source

Benefits and Challenges of ABM

Image Source

ABM Technology Smarketing Benefits and Challenges Create an Effective ABM Strategy

As a marketer, it's important to know what makes ABM techniques successful and how they differ from other target audience marketing tactics.

Additionally, you'll want to learn about the companies you're interested in marketing to, similar to how you learn about a target audience. For example, before creating an ABM campaign, you'll want to learn about the pain points of companies in your industry, company missions, and what their top decision-makers value in a product or service.

Once you discover valuable data about the accounts you'd like to market to and feel ready to create a campaign, check out our account strategy templates below.

Editor's note: This post was originally published in May 2020 and has been updated for comprehensiveness.

Originally published Sep 27, 2021 3:30:00 PM, updated September 27 2021

Don't forget to share this post!


HubSpot Inc. published this content on 27 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 September 2021 23:41:06 UTC.

ę Publicnow 2021
All news about HUBSPOT, INC.
07:26aWhat Is CPM and Why Your Marketing Team Should Care
07:26aHow to Start an Online Boutique for Your Small Busines
10/25HUBSPOT : 7 Steps to Create a Complete Marketing Strategy in 2021
10/25CONTENT MAPPING 101 : The Template You Need to Personalize Your Marketing
10/25HUBSPOT : How to Optimize Your LinkedIn Profile For Sales
10/25HUBSPOT : The 12 Best Blogging Platforms for 2021 (& How to Pick One)
10/25WALL STREET STOCK EXCHANGE : 84% of Q3 earnings reports exceed expectations
10/25ANALYST RECOMMENDATIONS : American Express, Beyond Meat, Microsoft, Oracle, Weibo...
10/25HUBSPOT : KeyBanc Adjusts Price Target on HubSpot to $912 from $834, Keeps Overweight Rati..
10/25CONSULTING AGREEMENTS : What They Are & How They Work
More news
Analyst Recommendations on HUBSPOT, INC.
More recommendations
Financials (USD)
Sales 2021 1 271 M - -
Net income 2021 -93,0 M - -
Net cash 2021 948 M - -
P/E ratio 2021 -444x
Yield 2021 -
Capitalization 37 851 M 37 851 M -
EV / Sales 2021 29,0x
EV / Sales 2022 22,6x
Nbr of Employees 4 981
Free-Float 94,7%
Duration : Period :
HubSpot, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends HUBSPOT, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 25
Last Close Price 805,24 $
Average target price 816,64 $
Spread / Average Target 1,42%
EPS Revisions
Managers and Directors
Yamini Rangan Chief Executive Officer & Director
Kate Bueker Chief Financial Officer & Treasurer
Brian Patrick Halligan Executive Chairman
Dharmesh Shah Director & Chief Technology Officer
Ronald Scott Gill Independent Director
Sector and Competitors
1st jan.Capi. (M$)
HUBSPOT, INC.103.23%37 872
SAP SE17.59%169 505
SERVICENOW, INC.22.94%136 485
DOCUSIGN, INC.24.99%54 660