The most common reasons your marketing efforts are not working are poor strategy, search-driven content, and engagement. When used correctly, content marketing can help you reach a quiet but valuable audience.
Let
Search content means that you are creating content for an existing audience that is looking for solutions that your business can offer. First, you had to design a content funnel and identify keywords that would receive sufficient monthly traffic and be directly connected to your business.
Strategy
It's very simplified, but a successful content marketing strategy includes:
* Design of the content funnel.
* Keyword research.
* Produce the simplest content on the web.
* Offer with a transparent CTA (
Here are some great content marketing campaign inspirations based on
Many brands have already implemented good content marketing practices with their campaigns. They can take a page from their playbooks to prepare for success.
1.
You can't talk about good content marketing without mentioning
2. GoPro
If you're an outdoor adventure lover, you've probably heard of GoPro. The camera company has a large following, thanks in no small part to their content marketing efforts.
GoPro's content marketing is based on User Generated Content (UGC) and customers are very engaged. They tag GoPro in thousands of videos on YouTube and Instagram - all of which show what you can do with a GoPro camera.
GoPro has also created its own video content. The GoPro YouTube channel has nearly 8 million subscribers and their videos are viewed millions of times. The brand has almost become synonymous with portable adventure cameras.
3.
One of the longest running examples of content marketing is
As times and equipment changed, The Furrow's format also changed. It's now both online and in print. But it still works, and it's one of the best examples of a company that uses content marketing to showcase its expertise.
4.
Cosmetics are a great opportunity for content marketing, and
Now that you know what content marketing is and why it is important, it is time to start creating a content marketing strategy. In the next section, you will learn more about the content marketing funnel, including the different stages of the funnel to lay the foundation for your content marketing efforts.
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