Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

HUBSPOT, INC.

(HUBS)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector news

What Responsive Display Ads Are + How to Create Them [Step-by-Step]

10/27/2021 | 07:08am EST

Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.

Wouldn't it be great if you could mix and match different ad components and see which one performs the best without dishing out more time and resources?

With responsive display ads, you can.

Discover how they work, what you need to get started, and the steps to launch one in Google Ads.

What are responsive display ads?

A graphic ad that automatically adjusts its size, appearance, and format to fit the ad space. The same ad could include a combination of an image and text in one ad space while only being text in another space.

Benefits of Using Responsive Display Ads

One of the biggest advantages of using responsive display ads is that it can help you reach a broader audience.

Because you can adjust various elements in your ad, you can maximize where it can be seen by your target audience.

Additional benefits include the following:

  • You can use video - When you use responsible display ads, you can add video and use that in place of images when appropriate.
  • It's a time-saver - Don't have to keep creating new ads, can let Google Ads create combinations based on its algorithm and what can produce the best results.

It's great for small businesses that may not have the in-house team or the resources to create multiple ad images, sizes, etc. With responsive display ads, the work is done for you.

The major downside to using responsive display ads is that you lose some control. Google chooses the ad combination and it may not represent your brand to its fullest potential.

For instance, your ad may have little to no branding and seem generic, which also means it may be harder for it to stand out and get clicks.

How to Create a Responsive Display Ad
  1. Log into your Google Ads account.
  2. Click 'All Campaigns' on the navigation menu.
  3. Select 'Display Campaigns' and select the campaign you want to make responsive.
  4. Click on 'Ads & Extensions," then select 'Ads.'
  5. Click on the '+' button.
  6. Select 'Responsive display ad.'
  7. Select the 'ad group.'
  8. Add and save your images. To add a video, click the '+' video button.
  9. Add your headlines, descriptions, business name, URL.
  10. Review the ad sizes and ad formats.
  11. Preview and save your ad.
What You Need to Create a Responsive Ad on Google Ads

Before you can run your responsive ad, you must first upload your assets: your visual elements and your text. Let's get into the specifics of each.

1. Visuals

With responsive display ads, you can have up to 15 images in your ads.

Google Ads recommends having at least five images, as that can lead to higher conversions. Here are a few more tips on image ads:

  • Have high-definition sizes.
  • Use the most popular sizes:
    • 300 x 250
    • 728 x 90
    • 160 x 600
    • 320 x 50
    • 300 x 600
  • To create interactive or animated images, use HTML5.

If you do not add upload a logo (you can add up to five), Google Ads will provide a neutral one, which can be an icon or the first letter of your brand name. As for the aspect ratio, upload 1:1 and 4:1 versions with transparent backgrounds.

If you don't upload a video, you can choose the advanced format option in which Google generates a video based on the visual and text assets you have on file.

Image Source

2. Text
  1. Headlines - For your ad, you can have up to five short headlines of 30 characters or fewer. You can also have a long headline up to 90 characters long. One thing to note is that your headline will not always show up with your description, so it should be compelling enough to attract clicks.
  2. Descriptions - You can create up to five descriptions that will be shown based on what Google believes will perform best.
  3. Call-to-action - Your CTA should be action-oriented (ex: Join Now) or value-oriented (ex: Start Learning Today).
  4. A business name - This should be the name of your brand, spelled and capitalized correctly.
  5. A URL - This is where users will land after clicking on your ad. Google Ads allows you to add tracking or custom parameters to your URL for better reporting.

If your ad is dynamic, you can also add promotion text and a price prefix to potentially increase conversions.

Your ad may get rejected if:

  • You have text that covers more than 20% of the image.
  • You have content that is:
    • Irrelevant
    • Misleading
    • Sexual
  • Your images are low-quality.
  • You don't follow trademark use policies.

Responsive ads are a great opportunity to diversify your ads in a cost-efficient way. Whether you're a small business with limited resources or a larger brand with low ROAS, it's a strategy worth considering.

Originally published Oct 27, 2021 7:00:00 AM, updated October 27 2021

Topics:

Advertising
Don't forget to share this post!

Disclaimer

HubSpot Inc. published this content on 27 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 October 2021 11:07:11 UTC.


ę Publicnow 2021
All news about HUBSPOT, INC.
07:12aHUBSPOT : How to Automate Your Account-Based Marketing Strategy
PU
07:12aHUBSPOT : How to Gain Your First (or Next) 1,000 Instagram Followers
PU
07:12aHUBSPOT : Personalization is Changing Marketing, Here's What To Expect
PU
07:12aHUBSPOT : What Is Revenue? A Quick Refresher
PU
12/02HUBSPOT : What Is Servant Leadership?
PU
12/02HUBSPOT : How to Create a Product Launch Email
PU
12/02HOW TO GET BITCOINS : 6 Tried-and-True Methods
PU
12/01HubSpot to Present at the Raymond James Technology Conference
PR
12/01HUBSPOT : 5 Steps to Create an Outstanding Marketing Plan
PU
12/01HUBSPOT : What Is Content Seeding & How Does It Work?
PU
More news
Analyst Recommendations on HUBSPOT, INC.
More recommendations
Financials (USD)
Sales 2021 1 289 M - -
Net income 2021 -81,0 M - -
Net cash 2021 900 M - -
P/E ratio 2021 -481x
Yield 2021 -
Capitalization 37 503 M 37 503 M -
EV / Sales 2021 28,4x
EV / Sales 2022 21,9x
Nbr of Employees 5 496
Free-Float 94,9%
Chart HUBSPOT, INC.
Duration : Period :
HubSpot, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends HUBSPOT, INC.
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 25
Last Close Price 793,72 $
Average target price 855,36 $
Spread / Average Target 7,77%
EPS Revisions
Managers and Directors
Yamini Rangan Chief Executive Officer & Director
Kate Bueker Chief Financial Officer & Treasurer
Brian Patrick Halligan Executive Chairman
Dharmesh Shah Director & Chief Technology Officer
Ronald Scott Gill Independent Director
Sector and Competitors
1st jan.Capi. (M$)
HUBSPOT, INC.93.13%37 503
ORACLE CORPORATION39.11%246 004
SAP SE6.44%152 226
SERVICENOW, INC.13.25%124 048
DOCUSIGN, INC.5.18%45 997
CONSTELLATION SOFTWARE INC.31.40%35 931