Hudson unveiled its plans for in-store Sunglass Hut shop-in-shops as part of a new strategic venture with Luxottica Group. By partnering with a leader in luxury and premium eyewear, Hudson will bring a unique and innovative sunglass experience to its travel convenience concepts, capturing the attention of customers shopping for eyewear and impulse buyers alike. The partnership will allow Hudson to open 250 Sunglass Hut shop-in-shops within its Hudson and localized convenience concepts across North America. After a successful pilot at Richmond International Airport earlier this year, Hudson plans to open 9 additional shop-in-shops by August, with a phased approached continuing into 2022. The Sunglass Hut shop-in-shops will be powered by STARS, Luxottica’s advanced business model designed to manage store product assortment. Leveraging Luxottica’s sunglass expertise, the model ensures the right products are offered to customers while monitoring and replenishing low inventory regularly.