Asket is a sustainable menswear brand on a mission to reduce the overconsumption of clothing. The company's business concept is to abandon seasonal collections and instead build a permanent collection of mindfully produced, traceable, and timeless quality garments. Asket was established in 2015 by August Bard Bringéus and Jakob Dworsky.

'It's extremely gratifying that ASKET has chosen Bibliotekstan as the location for its first physical store. The ASKET collection is a great match for our existing range and the brand's business model has a well-defined sustainability focus. ASKET will strengthen Bibliotekstan as a shopping destination and meeting place,' says Luckas Stjernberg, acting Director of Business Development Stores, Hufvudstaden.

The arrival of ASKET will help to continue the development of Bibliotekstan as Scandinavian's top meeting place for shopping, fashion, and eating experiences.

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Hufvudstaden AB published this content on 21 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 December 2020 09:58:02 UTC