Hyatt Hotels has appointed Javier Águila as president of its Inclusive Collection, effective from 1 March 2025, to strengthen the focus on its global all-inclusive portfolio. Águila will undertake this role in conjunction with his existing responsibilities as group president for the Europe, Africa and Middle East (EAME) region. This strategic move aims to enhance the management of Hyatt's global all-inclusive brand portfolio, which encompasses around 55,000 rooms across 11 brands.

The recent addition of the Bahia Principe Hotels & Resorts brand to Hyatt's offerings through a joint venture with Grupo Piñero, where Águila holds a board position, underscores this initiative. In his expanded role, Águila will be responsible for all aspects of Hyatt's global all-inclusive business. This encompasses development, operations, branding, and commercial performance.

He will collaborate closely with functional teams worldwide to drive the success of the Inclusive Collection. Águila's new role aligns with Hyatt's organizational shift towards a more brand-centric approach, following the creation of five distinct brand categories, namely Lifestyle, Luxury, Inclusive, Classics and Essentials. This restructuring includes the establishment of a specialised Lifestyle division under the leadership of Amar Lalvani.

Further developments regarding the formation of a new Luxury division are expected to be disclosed later in the year.