Highlights:
* Hyundai Motorstudio Busan will offer content and experiences that reflect how great design enriches our everyday lives under its theme
* 'Reflections in Motion', the Motorstudio's debut design exhibition, invites visitors to discover and reflect on the interaction between time and design
* The new Motorstudio will also feature 'Run Forever', a digital media artwork by Universal Everything that explores
Located in the country's second-largest and seaside city of
As a theater for illuminating
The new brand space is located in
'Hyundai Motorstudio is a space that allows customers to experience our brand through a variety of arts and cultural activities that reflect our brand identity and vision,' said
In celebration of its official debut, Hyundai Motorstudio Busan will showcase its first design exhibition, 'Reflections in Motion' from
The exhibition examines the dual meaning of 'reflection' in the context of design. First is the process - from the first sketch to the finished product - in which the designer reflects his or her environment to create a new design. Second is the artistic, poetic design experience at various touchpoints, representing reflections on the present. 'Reflections in Motion' is a design experience for all senses, providing interaction and movement while playing with color, material, form, light, and shadow.
The exhibition will feature five main touchpoints for visitors to experience: 'Heritage Series - PONY' is a reinterpretation of the timeless Hyundai Pony from 1975; 'Color & Light' is a visual interplay of colors, lights and time; 'Material' is an interactive room-filling sculpture for a human-centered design experience; 'Prophecy' is a representation of the power of future EV designs; and 'Media Strings (2021)' is a kinetic media art installation by Korean artist
Hyundai Motorstudio Busan will also feature digital media artworks on its creative wall. 'Run Forever' by long-time partner Universal Everything, a
Hyundai Motorstudio Busan will host a variety of inspiration lab programs in the learning zone that invite visitors for bespoke, creative design experiences. It enables visitors to help inspire one another through creative learning opportunities. Inspiration lab programs include an upcycling class that helps children and adults think about sustainable designs, an EV design class for young adults aspiring to become future car designers, and the Pony puzzle car class for children.
Hyundai Motorstudio Busan has an onsite food and beverage service provided by Michael's Urban Farm Table, a restaurant that serves farm to table-style American cuisine, expertly paired with fine wines. The Motorstudio will have a store featuring various design items that embody the brand's values of sustainability and future mobility.
About
Established in 1967,
Based on the brand vision 'Progress for Humanity,'
The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services.
In pursuit of sustainable future for the world,
More information about
(C) 2021 Electronic News Publishing, source