Hyundai Motor : and Vitra Design Museum Present ‘Hello, Robot. Design between Human and Machine’ Exhibition at Hyundai Motorstudio Busan

· 'Hello, Robot. Design between Human and Machine' opens at Hyundai Motorstudio Busan from Aug. 3 as its Asia debut in collaboration with the Vitra Design Museum

· Over 200 exhibits to feature advanced robotics technology and innovative design solutions providing new perspectives on the role of robots in our lives

· Exhibition illuminates Hyundai Motor's growing commitment to mobility-enhancing robotics development; How design shapes and expands human-machine connections

· Hyundai Motor and the Vitra Design Museum to strengthen their recently launched partnership with a focus on expanding the cultural experience of design and technology innovations

SEOUL, August 3, 2021-Hyundai Motor Company, in collaboration with the Vitra Design Museum, has launched today an exhibition titled, 'Hello, Robot. Design between Human and Machine,' at the Hyundai Motorstudio Busan.

As the Asia debut of the meaningful showcase that is held throughout various Hyundai Motorstudio locations worldwide from 2021 through 2023, the event in Busan features over 200 exhibits that explore the myriad relationships between humans and machines, with a focus on how design harmonizes the diverse challenges and relationships in the contemporary human-machine nexus.

'Through the 'Hello, Robot. Design between Human and Machine' exhibition in partnership with the Vitra Design Museum, Hyundai Motor Company aims to reflect on important ideas, including future mobility, revolutionary customer experiences, eco-consciousness and sustainable lifestyle,' said Thomas Schemera, Executive Vice president and Head of Customer Experience Division at Hyundai Motor. 'We will showcase our commitment to reinventing people's everyday mobility needs and facilitating human progress through our growing investments in robotics technology and innovative mobility solutions.'

'Hello, Robot. Design between Human and Machine' explores the broad spectrum of robotics technology that increasingly enhances our daily lives and showcases designs that influence the evolving interfaces between humans and machines. Since its debut in 2017, the exhibition has toured Europe and now makes its first appearance in Asia through Hyundai Motor's partnership with the Vitra Design Museum.

The 200 exhibits are displayed in six exhibition halls: Science and Fiction; Programmed for Work; Friend and Helper; Becoming One; Robotics Lab of Hyundai Motor Group & Boston Dynamics; and Robotics Lab of Hyundai Motor Group: Design of Future Life with AR.

They are curated into 14 thematic questions illuminating the current state of robotics technology and its expansive roles in contemporary society, offering concrete renderings of how design - as a mediator between humans and machines - has both traditionally and foreseeably impacted the complex dynamics between them and shaped our worldly interactions and communications vis-à-vis the machinery of technology. By highlighting beyond the simple forms and functions of design to widen visitors' vistas of conceptualizing design, 'Hello, Robot. Design between Human and Machine' serves as a timely invitation to ruminate on some of the vital questions facing the progress of humanity.

On display are state-of-the-art robotics technology developed by Hyundai Motor, including the wearable robot for paraplegics Medical Exoskeleton and autonomous service robot DAL-e. Two robots developed by Boston Dynamics (now part of Hyundai Motor Group) will also join the exhibit: the Atlas, the world's most dynamic humanoid robot that can do everything from dancing to gymnastics, and Spot, a four-legged robot that is agile and mobile enough to move over many different types of terrain.

Alongside these robots, visitors can revel in immersive media art featuring ingenious visual effects developed by Lovot Lab, which is currently operating on Hyundai Motor's open innovation platform ZER01NE. In addition, there is an array of virtual-reality artworks for which artists took inspirations from prototype robots developed by the Hyundai Motor Group Robotics Lab to creatively reinterpret them using augmented-reality technology.

Following its Asia debut in Busan, 'Hello, Robot. Design between Human and Machine' will meet the public at the Hyundai Motorstudio Beijing. Additional collaborations by Hyundai Motor and the Vitra Design Museum will be held at various Hyundai Motorstudio locations worldwide and announced at a later date.

Launched in July 2021, the partnership between Hyundai Motor Company and the Vitra Design Museum will continue through 2023. The two sides will closely collaborate to introduce several exhibitions spotlighting today's pertinent questions and issues, encompassing future technology, mobility and sustainability.

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About the Vitra Design Museum

The Vitra Design Museum numbers among the world's leading museums of design. It is dedicated to the research and presentation of design, past and present, and examines design's relationship to architecture, art and everyday culture. The work of the Vitra Design Museum is based on its collection, which encompasses not only key objects of design history, but also the estates of several important figures, including George Nelson, Verner Panton, Alexander Girard and the collection of the Eames office.
In the main museum building by Frank Gehry, the museum annually mounts two major temporary exhibitions. In addition, smaller shows are presented in the Vitra Museum Gallery, and the Vitra Schaudepot by Herzog & de Meuron, which opened in 2016, presents approximately 400 key objects from the extensive museum collection.
Often developed with renowned designers, many of the museum's exhibitions cover highly relevant contemporary themes, such as future technologies, sustainability or questions like mobility and social awareness. Others present historical topics or monographic exhibitions on iconic designers.

The museum conceives its exhibitions for touring, and they are shown at venues around the world. On the Vitra Campus, they are complemented by a diverse program of events, guided tours, and workshops.

More information about the Vitra Design Museum can be found at: www.design-museum.de

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company offers a range of world-class vehicles and mobility services in more than 200 countries. Hyundai Motor sold more than 4.4 million vehicles globally in 2019, and currently employs some 120,000 personnel worldwide. The company is enhancing its product lineup with vehicles designed to help usher in a more sustainable future, while offering innovative solutions to real-world mobility challenges. Through the process Hyundai aims to facilitate 'Progress for Humanity' with smart mobility solutions that vitalize connections between people and provide quality time to its customers.

More information about Hyundai Motor and its products can be found at:

http://worldwide.hyundai.com or http://globalpr.hyundai.com