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    A005380   KR7005380001

HYUNDAI MOTOR COMPANY

(A005380)
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Hyundai Motor : welcomes Boston Dynamics to 'the Family'

06/30/2021 | 11:33am EDT

Highlights:

* Hyundai Motor Company celebrates Hyundai Motor Group's acquisition of Boston Dynamics with a special video featuring its global brand ambassador BTS

* Boston Dynamic's 'Spot' and 'Atlas' robots dance with BTS to 'IONIQ: I'm On It'

* Robotics is an important area of business development for Hyundai Motor Group, further strengthened with its acquisition of Boston Dynamics

Hyundai today released a special brand video - starring BTS, worldwide pop icon and Hyundai Motor's global brand ambassador - to celebrate the completion of Hyundai's acquisition of Boston Dynamics.

With the acquisition of Boston Dynamics, Hyundai Motor will expand its new robotics business to provide customers with exciting mobility experiences. We look forward to exploring new marketing opportunities to communicate with millennials and Gen Z, in particular, about the enormous potential offered by Hyundai's new robotics in daily life, enabling progress for humanity.

In the video, 'Welcome to the Family with BTS,' Boston Dynamic's robots 'Spot' and 'Atlas' dance with BTS to their song 'IONIQ: I'm On It,' an anthem released last year to celebrate the launch of Hyundai Motor's dedicated electric vehicle brand, IONIQ.

The video shows how Boston Dynamic's robots are programmed to conduct physical movements and - in this case - adapt them for dancing. In the video, the robots are challenged to conduct movements of BTS' choreography, eventually dancing together with the group to the music.

The video starts with Kid's NEXO guiding 'Spot' into a film shooting studio, where the quadruped robot meets BTS and starts to dance the group's dynamic dance moves. Then, 'Atlas', the humanoid robot, shows off its dance moves, which raises the energy level even higher. The video ends with both robots mastering the moves of BTS choreography.

The field of robotics is an important area of business development for Hyundai Motor Group further bolstered by the acquisition of Boston Dynamics. Last September, the Group demonstrated its interest in advancing robotics by introducing 'VEX (Vest EXoskeleton),' a wearable robot that supports production line workers, as well as an 'Electric Vehicle Charging Manipulator' and other 'Robotic Personal Mobility' solutions.

(C) 2021 Electronic News Publishing, source ENP Newswire

Stocks mentioned in the article
ChangeLast1st jan.
HYUNDAI FUTURENET CO., LTD -2.63% 4445 End-of-day quote.15.30%
HYUNDAI MOTOR COMPANY -0.24% 208500 End-of-day quote.8.59%
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Financials
Sales 2021 118 731 B 101 B 101 B
Net income 2021 6 192 B 5,26 B 5,26 B
Net Debt 2021 70 598 B 59,9 B 59,9 B
P/E ratio 2021 8,44x
Yield 2021 1,90%
Capitalization 44 037 B 37 532 M 37 388 M
EV / Sales 2021 0,97x
EV / Sales 2022 0,88x
Nbr of Employees 70 388
Free-Float 70,8%
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Mean consensus BUY
Number of Analysts 31
Last Close Price 208 500,00 KRW
Average target price 307 129,03 KRW
Spread / Average Target 47,3%
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Managers and Directors
Eui-Sun Chung Vice Chairman & Co-Chief Executive Officer
Chang Jae-hoon Co-President & Co-Chief Executive Officer
Albert Biermann Co-President & Director
Eon-Tae Ha Co-President & Director
Moon-Sik Kwon Vice Chairman-Executive Board, Head-R&D
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