- Hyundai and BTS collaborate on music for the first time
- The new brand music is available for free download starting, 31st Aug. on the Hyundai Worldwide website (https://www.hyundai.com/worldwide/en), and the music video will premiere on Hyundai's official YouTube channel (https://www.youtube.com/user/hyundaiworldwide) on 2nd Sep.
- The song gives voice in line with IONIQ's goal of providing eco-friendly individualized electric mobility by showing the experiences of BTS members
- Embodying the company's smart mobility vision, IONIQ aims to offer connected lifestyle experiences with plans to launch three innovative EVs over the next three years
- The limited-edition music player shaped like a cassette tape will be given to the winners of an online event on Hyundai's social media channels
The brand song "IONIQ: I'm On It" gives voice in line with IONIQ's goal to offer customer centric EV experiences centered on connected lifestyle solutions. The song's lyrics—sung and rapped by BTS's RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook—express feelings of discovery, curiosity, hope, creativity, and inspiration for the future, affirmed by the refrain 'IONIQ takes me there.' The music video will feature the Hyundai's latest concept EV Prophecy unveiled in March.
As
"I hope Hyundai and BTS's new collaboration song encourages the band's global fan base as well as our customers to draw their attention to Hyundai's vision for clean mobility, which is being realized through the new IONIQ EV brand," said
Global CMO,
Fans who want to further celebrate IONIQ with BTS can participate in an online event for a chance to win a limited-edition cassette tape-shaped music player. The music player contains two tracks – "IONIQ: I'm On It" and individual messages from each member of the band.
Hyundai worldwide: (https://www.hyundai.com/worldwide/en)
Lifestyle Instagram: (https://www.instagram.com/hyundai.lifestyle/)
Twitter: (https://twitter.com/Hyundai_Global)
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