iClick Interactive Asia Group Limited announced the expansion of its strategic partnership with Xiaohongshu, a premier social commerce platform in China. Leveraging the previous successful collaboration, iClick now takes on the role of Xiaohongshu's designated "Official Overseas Advertising Partner" to help overseas brands revolutionize and unlock new brand engagement opportunities in China. Xiaohongshu has transformed into a vibrant lifestyle community encouraging users to share their experiences on fashion, beauty, food, travel and more.
Its seamless fusion of content creation, community engagement and e-commerce has made it a go-to platform for consumers in China. As a data-driven MarTech company entrenched in the Chinese market, iClick recognizes Xiaohongshu's immense potential for overseas brands looking to enter China -- while also understanding the key challenges for brands on the platform, including navigating Xiaohongshu's unique ecosystem, creating tailored content, executing effective campaigns, and identifying influencers that resume with their audience. Leveraging its extensive service capabilities and exclusive network of over 100 top-tier KOLs/KOCs spanning diverse interest categories, iClick provides international brands with a step-by-step and all-in-one marketing solution on Xiaohongshu.
This includes Official Brand Account Registration, Account Management, Content Creation, Advertising Strategy, and Influencer Marketing Strategy. iClick also offers a variety of formats for paid ads, including open splash ad, infeed ad and keyword search ad. With these services, overseas brands can drive awareness, user engagement, and word-of-mouth, and boost sales in China's dynamic market.