IClick Interactive Asia : 2Q21 Earnings Presentation

iClick Interactive Asia Group Limited

Second Quarter 2021 Earnings Presentation

NASDAQ: ICLK | 25 August 2021

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Disclaimer

The information in this presentation is provided to you by iClick Interactive Asia Group Limited (the "Company") solely for informational purpose and does not constitute an offer to buy or sell or solicitation of an offer to buy or sell, any securities of the Company in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in connection with any contract or commitment whatsoever in the United States or anywhere else. Specifically, this presentation does not constitute a "prospectus" within the meaning of the U.S. Securities Act of 1933, as amended (the "Securities Act"). No securities of the Company may be offered or sold in the United States without registration with the U.S. Securities and Exchange Commission (the "SEC") unless pursuant to an available exemption from the registration requirement of the Securities Act. This presentation does not contain all relevant information relating to the Company or its securities, particularly with respect to the risks and special considerations involved with an investment in the securities of the Company.

This presentation does not constitute legal, regulatory, accounting or tax advice to you. This presentation does not constitute and should not be considered as any form of financial opinion or recommendation by the Company or any other party.

This presentation contains forward-looking statements, including those related to the Company's business strategies, operations and financial performance. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative publicity surroundings China -based companies listed in the U.S.; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations related to data protection or data security; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak, including the emergence of COVID variants, and its potential impact on the Company's business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

This presentation contains certain financial measures that are not recognized under generally accepted accounting principles in the United States ("GAAP"). The Company uses adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS, each a non-GAAP financial measure, in evaluating the Company's operating results and for financial and operational decision-making purposes. The Company believes that adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS help identify underlying trends in the Company's business that could otherwise be obscured by the effect of the expenses and gains that the Company includes in net loss. The Company believes that adjusted EBITDA and adjusted net income/(loss) provide useful information about the Company's operating results, enhance the overall understanding of the Company's performance and allow for greater visibility with respect to key metrics used by the Company's management in its financial and operational decision-making. Adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS should not be considered in isolation or construed as an alternative to net loss or any other measure of performance or as an indicator of the Company's operating performance. Investors are encouraged to review the historical non-GAAP financial measures to the most directly comparable GAAP measures. Adjusted EBITDA, adjusted net income/(loss), and diluted adjusted net income/(loss) per ADS presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data. The Company encourages investors and others to review the Company's financial information in its entirety and not rely on a single financial measure. See Appendix for a reconciliation of the Company's adjusted EBITDA to net loss, its most comparable GAAP measure, and a reconciliation of the Company's adjusted net income/(loss) to net loss, its most comparable GAAP measure. These non-GAAP financial measures were presented with the most directly comparable GAAP financial measures together for facilitating a more comprehensive understanding of operating performance between periods.

THE INFORMATION CONTAINED IN THIS DOCUMENT MAY NOT BE FORWARDED, PUBLISHED OR DISTRIBUTED, DIRECTLY OR INDIRECTLY, TO ANY OTHER PERSON (WHETHER WITHIN OR OUTSIDE YOUR ORGANIZATION/ FIRM) FOR ANY PURPOSE AND MAY NOT BE REPRODUCED IN ANY MANNER WHATSOEVER. ANY FORWARDING, PUBLICATION, DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART IS UNAUTHORIZED.

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BUSINESS UPDATE

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Key Business Updates

	Fast Facts	Rationale and Synergies
Partnered with Shell (China)	Leveraging its comprehensive smart retail solutions,	• Incorporates live streaming model into smart retail solutions across the three main
to Help Achieve Outstanding	iClick helped Shell (China) achieve impressive growth,		business areas of "People, Product, Place"
creating approximately RMB1 billion of incremental	• Showcases iClick's solid capabilities in realizing digitalization transformation for top-
Growth
revenue in the local market within one year		tier clients
iSmartGo Helped Leading	iSmartGo, launched this April, has gained a number of
international clients. Among them, Gollala and	• Demonstrates iClick's strong overseas network and international DNA with deep
Korean Brands Achieve Rapid	POLED, two Korean brands have leveraged iSmartGo		understanding of global brands
Expansion in China	to expand their China footprints efficiently within a	•	Significantly raises iSmartGo's industry recognition in a short period of time
	short period of time
Partnered with Baili	In the first year of cooperation, iClick helped Baili	•	Demonstrates iClick's unparalleled experience working with KA clients
Commercial to Help Drive	Commercial integrate and digitalize almost 470 offline	•	Increases market recognition of iClick's capabilities and smart retail solutions
stores and generate approximately RMB150 million of	• Enhances iClick's expertise and technology in the department store retail sector and
Remarkable Business Growth
GMV through online channels		drives momentum in this vertical

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Industry Recognition

Marketing Magazine's Agency of the Year Awards 2021	TopDigital Awards 2021
 MarTech Agency of the Year - Gold & Local Hero	 MarTech Agency of the Year
 Independent Agency of the Year - Silver	 Outstanding Contributor of the Year
 Digital Agency of the Year - Silver	 Best Use of Social Media - Gold
 B2B Agency of the Year - Silver	 Best Use of Integrated Marketing for 3C Digital - Bronze
2021 iResearch Awards	2021 MarTech Breakthrough Awards

• Outstanding Contributor for Digital Industry

The 12th Tiger Roar Awards

• Big Data & Intelligence Company of the Year
• Person of the Year

2021 China MarTech Award by Wangong Digital

• Top 10 Private Domain Operation Service Providers
• Top 100 Most Potential MarTech Companies of the Year

Kuaishou's Online Marketing Services

• KA Brand Partner of the Year

• Best Use of AI in MarTech

ADMENINT Awards

• Digital Marketing - Gold
• Integrated Marketing - Gold

HKMOB Awards 2021

• Asia Best-In-Class Digital Marketing Technology

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